Define and execute the CASA and Payments product vision, strategy, and roadmap to support the banks growth objectives.
Lead the design, development, and launch of innovative digital products, including instant account opening, QR payments, P2P transfers, goal-based savings, embedded finance, and bill payment features.
Build a best-in-class digital onboarding and engagement experience, driving daily usage and account primacy.
Lead a team of product managers, product owners, and UX specialists, ensuring agile execution and customer-centric design.
Develop and manage the P&L for CASA and Payments products, optimizing for customer growth, revenue generation, and cost efficiency.
Collaborate closely with technology, design, compliance, risk, and operations teams to deliver secure and compliant solutions.
Establish strong ecosystem partnerships (e.g., payment networks, fintechs, billers, e-commerce platforms) to drive product innovation and adoption.
Leverage data analytics, customer insights, and market intelligence to prioritize features and refine the product roadmap.
Represent the digital product function in executive and board-level discussions, helping to shape the banks strategic priorities.
Create a strong product culture focused on innovation, experimentation, speed-to-market, and continuous improvement.
SKILLS
10+ years experience in digital product management, preferably in banking, fintech, or payments.
Bachelors degree required; Masters or MBA preferred
Deep expertise in CASA products, payments ecosystems, and digital banking platforms.
Strong commercial acumen with proven P&L ownership experience.
Successful track record of building and scaling digital-first financial products in Vietnam or similar markets.
Experience working in agile, customer-centric organizations.
Excellent leadership, stakeholder management, and communication skills.
Analytical mindset with proficiency in product analytics and business metrics (e.g., active accounts, transaction value, revenue per user).
