Senior Analyst, Segments & Reporting, Media

Is this your next challenge as a Senior Analyst, Segments & Reporting, Media

The challenge is to:

• Perform customer analysis and drive insights and recommendations from the results to address media and advertising questions
• Support media activities through customer targeting, segmenting, and reporting lists preparation and analysis
• Conduct advertisement and campaign evaluations, recommend right tracking metrics, measure effectiveness and provide recommendations to improve future response/ ROI
• Support ad hoc analytics projects e.g. reporting streamline/ automation, customer segmentation
• Identify areas to improve efficiency and streamline process through automation
• Keep track on KPIs and regular reports on media/advertisement and customer performance

Requirements:

• Bachelor's degree in Statistics, Data Science, Information Management, Computer Science, Mathematics, or related fields.
• 2+ years experience working in CRM/ loyalty analytics, business analytics, data science, business intelligence, preferably in Media, Retail, FMCG, Loyalty or FS industry. Fresh graduate also welcomed.
• Solid experience in SQL
• Experience in Python, SAS, R, Tableau is advantageous
• Confident communicator of analytics to technical and non-technical audience
• A natural curiosity to interrogate data and identify hidden patterns to support business needs
• Knowledge of Google Analytics, Microsoft Azure environment and Databricks

DFI Retail Group is an equal opportunity employer and responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the personal data will be kept and handled confidentially. We will retain the applications of candidates not selected for a period of no more than 24 months. The data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.

To find out more about Our Businesses and Our People, please visit our website: https://www.DFIretailgroup.com