National Sales Manager

About the Job

• Job Title: National Sales Manager (NSM)
• Department: Sales
• Reports to: CEO
• Base Location: Ho Chi Minh City & Northern Vietnam

Company Description:

Food Empire Singapore (FES) Group is a global leading food company specializing in manufacturing and marketing instant Food and Beverage products, instant coffee, and convenience foods. Food Empire&aposs products are exported to over 60 countries around the world. The company has been ranked as one of 'The Most Valuable Singapore Brands' and named one of the 'Best Companies under a Billion Dollars' in Asia by Forbes Magazine.

FES Vietnam is one of Subsidiary of Food Empire Group.

Position Summary:

The National Sales Manager (NSM) is responsible for leading, developing, and managing the national sales force to achieve sustainable business growth and profitability. This role will oversee all aspects of sales team management, distributor development, market expansion, and customer engagement while ensuring the companys strategic sales objectives are achieved.

Key Responsibilities

1. Sales Force Development & Team Leadership

• Recruit, build, and develop a strong sales team (SR, SS, ASM, RSM) for long-term growth.
• Ensure manpower planning and effective allocation across regions.
• Motivate, coach, and retain talent to create a high-performing, loyal sales team.
• Conduct regular training:
• Sales Representatives: product knowledge, selling skills.
• Supervisors/ASM/RSM: supervisory and leadership skills.
• Set up and monitor KPIs for sales teams; conduct performance evaluations with clear feedback and improvement plans.
• Provide field coaching to ensure effective execution and problem-solving in market.

2. Sales Operations & Market Execution

• Establish effective call plans in cooperation with SS, ASM, RSM.
• Monitor and analyze sales performance across territories; implement corrective actions when needed.
• Set up and achieve company sales targets, ensuring consistency with business plans.
• Ensure timely updates and communication on company sales policy, product knowledge, pricing, promotional campaigns, and competitor activities.
• Conduct monthly team meetings to review market situation, identify issues, and propose solutions.
• Diversify distribution channels to expand market coverage and increase share.
• Develop systems to control and monitor sales activities effectively.

3. Distributor & Customer Management

• Identify, recruit, and develop strong distributors in assigned regions.
• Build and maintain strong partnerships with distributors and key customers.
• Ensure distribution coverage, market visibility, and merchandising standards are achieved.
• Suggest and implement effective promotional programs for customers.
• Work closely with cross-functional departments (accounting, logistics, administration) to ensure excellent customer service and smooth operations.

4. Business Development & Market Growth

• Drive profitable and sustainable growth in assigned territories.
• Expand market penetration by opening new outlets and maximizing existing ones.
• Analyze market trends, competitor movements, and consumer insights to support strategic decision-making.

People Management & Leadership

• Lead, coach, and inspire a sales force of 500+ employees nationwide.
• Foster a performance-driven culture that emphasizes accountability, collaboration, and continuous improvement.
• Manage resources, budgets, and sales costs effectively to deliver business objectives.
• Build strong internal collaboration across departments to ensure smooth execution of sales initiatives.

Qualifications

• Bachelors degree in Business, Marketing, Economics, or a related field.
• Minimum of 5 years experience in FMCG sales management at middle/senior management level.
• Proven track record in managing large-scale sales teams (500+ people).
• In-depth understanding of FMCG industry success factors, distribution systems, and market dynamics.
• Strong experience in sales operations, distributor management, and market expansion.
• Excellent leadership, interpersonal, and communication skills.
• Fluency in both English and Vietnamese is required.

What&aposs on the OFFER:

• Competitive compensation package
• KPI bonus
• Voluntary Healthcare for individual

BENEFITS

• Insurance all kinds by both Government and Voluntary (AON):

To ensure your health and wellbeing, you are offered various medical benefits of OPD & IPD. We got you covered.

• Team building and Interaction.

Our company simply cannot function well without teams of people working together. That said, we provide numerous team-building activities and events for the team to nurture meaningful relationships between every individual.

• Career Development

Every employee is an invaluable asset to any team; that&aposs why we want to help you grow. Level up your skills and expertise through our learning philosophy (70-20-10).