Marketing Specialist

About the Role

This role is ideal for someone who can turn market insight into practical campaigns, sales tools, trade activities, and customer communication that support business growth.

Key Responsibilities

• Support annual marketing plans, positioning, messaging, campaign planning, budget tracking, and KPI reporting.

• Manage digital marketing activities, including content calendar, website updates, SEO/SEM, paid media, social platforms, and campaign analytics.

• Plan trade marketing activities, including POSM, promotions, dealer support, channel communication, and sell-in / sell-out tracking.

• Develop product marketing tools such as sales kits, product presentations, launch materials, case studies, and customer stories.

• Support marketing activities across Building Materials, Packaging, Industrial Solutions, and related business areas.

• Track competitors, pricing movement, customer trends, channel dynamics, and market opportunities.

• Integrate sustainability and ESG messages into campaigns and product communication where relevant.

• Coordinate with Sales, Product, Business, regional teams, agencies, vendors, and channel partners.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or related fields.

• 2–5 years of experience in B2B Marketing, Trade Marketing, Product Marketing, Retail Marketing, or related functions.

• Experience in Building Materials, Packaging, Industrial Products, Manufacturing, Retail / Wholesale, or channel-based business is an advantage.

• Strong content development, presentation, campaign coordination, and analytical skills.

• Hands-on experience with digital analytics, ad platforms, social media tools, CRM, or marketing operations.

• Able to communicate professionally in Vietnamese and English.

What We Offer

• Exposure to real market execution across digital, trade, product, and customer channels.

• Opportunity to work closely with Sales and business teams in a growing Vietnam market.

• Strong career path in Marketing, Trade Marketing, Product Marketing, Brand Management, or Commercial Strategy.

We are looking for a marketer who understands both brand and business — someone who can make campaigns useful, visible, and commercially relevant.

If you are ready to grow your Marketing career with SCG Vietnam, we welcome your application.