B2B Marketing Specialist

At EmbedIT, we help banks, lenders, and financial institutions build modern digital finance platforms. With more than 25 years of experience delivering technology at scale, we combine global expertise with local delivery to help our clients grow securely and efficiently across Southeast Asia.

As our Southeast Asia Hub in Vietnam continues to expand, we are looking for a B2B Marketing Specialist who will help us strengthen our brand, generate new business opportunities, and support our regional growth.

Your role

• You will report directly to the Head of Marketing based at our headquarters in the Czech Republic. You will work closely with our sales leaders and technology experts in Ho Chi Minh City, and collaborate with a network of senior external consultants and agencies.
• You will play a key role in executing marketing initiatives across Vietnam and Southeast Asia, helping build brand awareness, support business development, and establish EmbedIT as a trusted technology partner in the region.
• Our audience is niche and demanding: C-level decision-makers at financial institutions. Understanding this audience and the local market is central to the role.
• This is a hands-on role for someone who combines strategic thinking with strong execution and enjoys an international B2B technology environment.

What you will do

• Support the sales team and help generate leads through integrated marketing campaigns.
• Provide the sales team with the materials and presentations they need for their work.
• Plan and run CRM campaigns on the content side, including email and chat communications, customer database targeting, and customer journey planning.
• Provide the local PR agency with relevant topics and inputs, identifying themes that resonate with the Vietnamese target audience.
• Steer LinkedIn and social media content direction, working with our existing social media consultant to distinguish relevant from less relevant topics.
• Develop and localize marketing content for the Vietnamese market while keeping alignment with EmbedIT's global brand, messaging, and tone of voice.
• Support EmbedIT's participation in industry conferences, and coordinate customer events, webinars, and partner activities.
• Coordinate the production of marketing materials, presentations, brochures, and branded merchandise.
• Support website updates and content management on our new website platform (DatoCMS).
• Coordinate external suppliers, including designers, copywriters, photographers, printers, and event agencies.
• Monitor campaign performance and prepare reports with recommendations for improvement.
• Ensure consistent implementation of the EmbedIT brand across all marketing touchpoints.

What we're looking for

• Minimum 5 years of relevant B2B marketing experience.
• B2B marketing background is a must. Experience in technology, software, fintech, or IT services is a strong plus given the complexity of our business.
• Knowledge of the local market and the behavior of a B2B technology audience.
• Experience with digital marketing campaigns and social media.
• Good understanding of lead generation and marketing funnels.
• Experience supporting business events, webinars, or conferences.
• Strong project management and communication skills, with the ability to manage multiple projects while meeting deadlines.
• Excellent business writing and presentation skills in English.
• Ability to produce correct, market-relevant Vietnamese content independently for local channels and CRM communications.
• Ability to brief and steer external copywriters and designers rather than produce all content in-house.
• Ability to translate complex technology topics into clear, engaging, business-oriented content.
• A proactive, hands-on mindset with strong attention to detail.

Nice to have

• Experience working in an international environment.
• Experience with a CRM platform, ideally Microsoft Dynamics (Customer Insights). The ability to build CRM campaigns matters more than proficiency with a specific tool.
• Experience working with PR agencies.
• Understanding of LinkedIn as a B2B channel and the ability to judge topic relevance for the target audience.
• Familiarity with Google Analytics or similar reporting tools.
• Familiarity with DatoCMS or a similar content management system.

Join EmbedIT family and enjoy

• Join a 500+ global engineering community working across 8 time zones
• Work in a truly international environment, collaborating with teams across Czech Republic and APAC
• Hybrid and flexible working setup that supports work-life balance
• Competitive compensation package including base salary, allowances, 13th-month salary, and performance bonuses
• Premium healthcare insurance, 24/7 accident coverage, and annual health checkups
• Extra perks including meal allowance, phone allowance, company laptop, and parking support.