About the Role
Keiser University Vietnam (KUV) is looking for a Content & Digital Marketing Executive in Ho Chi Minh City. In this role, you will own the day-to-day content pipeline, run our social channels, and collaborate directly with admissions and design teams to drive real lead generation (CPL/CTR) and student enrollment.
What We Offer:
- Salary negotiable based on portfolio and technical capability.
- Clear career development path across the EQuest Education Group network.
- Fast-paced, international academic working environment.
- Statutory health insurance and annual leave per company policies.
Responsibilities:
1. Content Production & Campaign Execution
- Draft monthly and quarterly content calendars aligned with student recruitment cycles.
- Write, edit, and publish copy for Facebook posts, landing pages, websites, PR articles, email campaigns, and print POSMs.
- Research high school student and parent pain points to test new copy angles and campaign hooks.
- Partner with Admissions, Academic, and Student Affairs teams to turn campus news and events into recruitment content.
2. Channel Management & Performance Tracking
- Manage daily postings across owned social media channels (Facebook, TikTok, LinkedIn, Website).
- Track organic and paid performance metrics (CTR, CPL, Engagement, Conversion Rates) and adjust copy based on ad performance data.
- Write detailed creative briefs for graphic designers and video editors, tracking deliverables to hit campaign deadlines.
3. Offline Event Support & Asset Management
- Create communication materials and script copy for Open Days, high school workshops, and education fairs.
- Assist in setting up on-site branding, coverage, and real-time social posts during campus events.
- Organize digital brand assets, photo drives, and performance reporting dashboards for weekly marketing reviews.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or related fields.
- Minimum 3 years of hands-on experience in Content Marketing, Digital Marketing, or Social Media Management (Education/EdTech experience preferred).
- Exceptional Vietnamese copywriting and editing skills; professional proficiency in written English.
- Fundamental understanding of Meta Ads, Google Ads, SEO, and performance tracking.
- Practical skill with Canva and CapCut for quick content edits (Photoshop/Premiere is a plus).
- Highly proactive, deadline-driven, and comfortable balancing multiple daily content requests.
