Business Development Executive

ON25 Network is a leading content marketing, affiliate marketing, and eCommerce solutions provider in Vietnam, helping brands accelerate growth through content, creators, and commerce. Guided by the vision Where Culture Drives Commerce, ON25 operates at the intersection of culture, entertainment, and business, delivering integrated solutions that drive brand awareness, engagement, and measurable sales performance.

With expertise in premium content production, influencer and affiliate marketing, livestream commerce, and end-to-end eCommerce operations, ON25 empowers brands to connect with consumers through impactful storytelling and data-driven execution. Backed by a strong network of creators, partners, and commerce specialists, ON25 is shaping the future of social commerce in Vietnam.

Role Description

A. Business Development & Sales Pipeline

• Identify, approach, and qualify potential brand, seller, and agency partners across categories such as Beauty, FMCG, Mom & Baby, Health, Fashion, Home & Living, Lifestyle, and other relevant sectors.
• Develop and maintain a healthy sales pipeline by managing lead status, follow-up actions, and prospect engagement.
• Prepare proposals, quotations, service packages, and campaign recommendations based on client objectives, budgets, timelines, product portfolios, and expected outcomes.
• Support commercial negotiations, including service fees, commission structures, KPIs, project scope, and partnership terms.
• Monitor assigned revenue targets, conversion rates, deal progress, and pipeline risks.

B. Brand & Seller Account Management

• Build and maintain strong relationships with assigned brand and seller accounts as well as external stakeholders.
• Understand clients business objectives, product portfolios, campaign calendars, hero SKUs, promotional strategies, and performance expectations.
• Proactively recommend ON25 solutions, including Affiliate Marketing, Livestream Commerce, Video Affiliate, Seller Live, KOL/KOC Activation, Social Affiliate, and Joint Business Plan (JBP) packages.
• Coordinate and resolve account-related matters, including product samples, campaign briefs, vouchers, inventory availability, reporting, acceptance, and payment processes.
• Support account retention and growth through performance reviews, business updates, and actionable recommendations.

C. Campaign, Livestream & Video Commerce Coordination

• Coordinate with Livestream Operations, Talent Management, Marketing, Performance Advertising, Finance, and Legal teams to ensure successful campaign execution.
• Deliver clear internal briefs covering campaign objectives, key messages, hero SKUs, talent requirements, KPIs, timelines, and reporting expectations.
• Monitor campaign execution milestones, content publishing schedules, affiliate activities, and promotional plans.
• Escalate operational issues proactively and ensure stakeholders remain informed throughout campaign execution.
• Collaborate with internal teams to optimize campaign performance based on GMV, NMV, orders, conversion rates, clicks, commissions, and SKU performance.

D. Performance Tracking & Reporting

• Maintain accurate and timely updates across CRM systems, JBP files, booking plans, performance trackers, and working documents.
• Monitor key eCommerce and campaign performance metrics, including revenue, GMV, NMV, orders, conversions, clicks, commissions, and SKU performance.
• Prepare campaign recaps, performance reports, and actionable insights for both clients and internal stakeholders.
• Support campaign acceptance, reconciliation, and payment follow-up processes in collaboration with Finance, Legal, and client teams.

E. Market & Platform Intelligence

• Stay informed about industry trends across TikTok Shop, Shopee, Affiliate Marketing, Livestream Commerce, Video Commerce, and the broader social commerce ecosystem.
• Translate market insights into sales opportunities, campaign concepts, and commercial recommendations.
• Contribute ideas to improve business development processes, proposal quality, account management practices, and internal workflows.

Qualifications

• 1–4 years of experience in Business Development, Account Management, Key Account Management, eCommerce, Affiliate Marketing, Digital Marketing, Partnerships, or B2B Sales.
• Experience within TikTok Shop, Shopee, eCommerce platforms, MCNs, Affiliate Marketing, Livestream Commerce, Digital Agencies, Social Commerce, KOL/KOC Management, Brand Marketing, or Trade Marketing is highly preferred.
• Strong commercial mindset with the ability to identify business challenges and translate them into growth opportunities.
• Excellent communication, negotiation, presentation, stakeholder management, and relationship-building skills.
• Ability to analyze and work with performance metrics such as GMV, NMV, orders, conversion rates, commissions, ROAS, CIR, and campaign effectiveness.
• Proficiency in Excel/Google Sheets and PowerPoint/Google Slides for reporting, analysis, and proposal development.
• Proactive, adaptable, fast-learning, and capable of working in a target-driven environment.
• English proficiency is an advantage.

What We Offer

• Attractive compensation package with a competitive salary and performance-based bonuses.
• Full social insurance coverage in accordance with Vietnamese labor regulations.
• Comprehensive employee benefits and welfare programs in line with company policies.
• A collaborative, people-focused work environment built on respect, transparency, fairness, and mutual success.
• Opportunities to participate in company events, team-building activities, and employee engagement programs throughout the year.
• Regular performance reviews with clear career development and internal advancement opportunities.
• Continuous learning and professional growth within a dynamic and fast-growing organization.