Business Development Executive

Location: Ho Chi Minh City, Vietnam

Employment Type: Full-time

Working Arrangement: On-site | Monday–Friday, 9:00 AM–6:00 PM

Experience: Minimum 2 years

Salary: Negotiable

ABOUT THE OPPORTUNITY

Hire Right Solution is supporting our client, a technology solutions provider serving the Retail and Food & Beverage (F&B) industries, in recruiting an Business Development Executive based in Ho Chi Minh City. Our client delivers business technology solutions that help retail chains, restaurants and F&B operators streamline operations, improve customer engagement and drive business growth.We are looking for a proactive, commercially driven professional who can build strong customer relationships, maximize account value and identify new business opportunities.

Role Focus:

• 70% Account Management & Farming: Managing existing clients, driving retention, upselling, cross-selling and account expansion.
• 30% Business Development & Hunting: Identifying and converting new B2B business opportunities.

KEY RESPONSIBILITIES

1. Account Management & Farming (70%)

• Manage and develop long-term relationships with existing B2B clients, serving as their primary commercial point of contact.
• Conduct regular customer meetings and business reviews to understand client needs and identify growth opportunities.
• Drive account revenue through upselling, cross-selling, contract renewals and solution expansion.
• Develop account growth strategies to improve customer retention, satisfaction and lifetime value.
• Collaborate with implementation, technical support and product teams to ensure service quality and resolve customer issues.
• Proactively identify potential account risks and develop appropriate retention strategies.
• Maintain accurate client information, sales activities and account opportunities in CRM systems.

2. Business Development & Hunting (30%)

• Identify and approach potential customers across the Retail, Restaurant, Café and F&B sectors.
• Generate qualified leads through market research, networking, referrals and targeted outreach.
• Conduct client discovery meetings to understand business requirements and recommend suitable technology solutions.
• Coordinate product presentations, demonstrations and commercial proposals with internal teams.
• Manage the sales process from initial engagement through negotiation and deal closure.

3. Reporting & Cross-functional Collaboration

• Prepare and maintain accurate sales pipelines, account development plans and revenue forecasts.
• Monitor account performance and identify opportunities for revenue improvement.
• Collaborate with internal and regional stakeholders to enhance customer experience and support business growth.

JOB REQUIREMENTS

• Essential QualificationsBachelor's degree in Business Administration, Marketing, Sales or a related field.
• Minimum 2 years of experience in Account Executive, Account Management, Key Account Management or B2B Sales.
• Good English communication skills, both verbal and written.
• Proven ability to manage existing customer relationships and generate revenue through account development.
• Strong communication, negotiation, relationship management and problem-solving skills.
• Commercial mindset with a customer-centric approach.
• Ability to work independently and collaborate effectively with cross-functional teams.
• Preferred QualificationsExperience in SaaS, POS, IT Solutions, Retail Technology or F&B Technology.
• Previous experience working with retail chains, restaurant groups or other B2B customers.
• Familiarity with CRM systems, account planning, contract renewals, upselling and cross-selling.
• Experience working with regional or international teams is an advantage.

BENEFITS

• Competitive and negotiable salary package based on experience and qualifications.
• Opportunity to work with technology solutions serving leading Retail and F&B businesses.
• Exposure to regional collaboration and international business practices.
• Professional, collaborative and growth-oriented working environment.
• Career development opportunities in Account Management and Business Development.
• Additional benefits in accordance with company policies and applicable labor regulations.

HOW TO APPLY

If you are passionate about building client relationships and driving business growth in the technology sector, we would love to hear from you. Please submit your updated English CV to:

Hire Right Solution – Recruitment Team Email: [Confidential Information]