User Growth Associate, Singapore Marketing

Shopee

Fresher

Vietnam

Posted 2 months ago

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Job Description

Job Description:

Identify opportunities and execute projects that result in areas of User Growth for the overall platform, and/or achieve specific platform objectives (traffic, user acquisition, churn reactivation, retention, order or GMV-driving initiatives), through user identification and prioritisation of target audience, proposing optimal voucher mechanics/landing pages/messaging, result analysis, and subsequent campaign re-iteration
Collaborate with internal and external cross-functional teams, to understand key levers of other Shopee programs to drive specific outcomes
Responsible for budget management, target setting and campaign performance
Develop and execute gamification strategies to acquire new players, engage existing players, with the end-goal of driving traffic retention and increase time spent in-app
Review and analyse brand health tracking results and identify key areas for brand performance and new growth opportunities
Support the delivery of local and regional research projects (questionnaire design, link testing, scripting, data analysis) that translate to actionable recommendations that have strong implications for the business
Support digital media campaign execution that generates brand awareness, user retargeting and sales across Google, social media platforms and programmatic channels
Work with in-house creative teams to develop assets required for digital media campaigns
Assist in Search Engine Optimization (SEO) strategies and work on improvement plans with the regional SEO team (E.g., keyword expansion and optimisation)

Requirements:

Bachelor's Degree in Business, Marketing, or equivalent
Prior industry experience in e-Commerce, tech, or digital marketing
Familiar with A/B testing, and proficient in quantitative analysis as well as performance metrics
Enjoys working in a dynamic environment and possess ownership of your projects
Strong analytical, critical thinking, and problem-solving abilities
Proficient in Microsoft Office and/or Google suite