Strategic Planner

Key Responsibilities

1. Strategy Development

• Translate client briefs into compelling communication strategies grounded in audience insights, cultural trends, and platform mechanics.
• Build full-funnel social and influencer plans, defining the role of each tactic in achieving campaign objectives.
• Collaborate with creative teams to co-develop ideas that are strategically sound, culturally relevant, and earned-media-ready.

1. Influencer & Social Planning

• Design and optimize influencer-led and WOM (Word of Mouth) activations, including seeding, UGC, and ambassador programs.
• Develop influencer alignment strategies to ensure authentic brand storytelling and audience engagement.
• Support content production through content calendars, social formats, and tactical recommendations.

1. Measurement & Insights

• Define KPIs and measurement frameworks for campaigns.
• Lead campaign reporting with strategic interpretation of data, turning results into actionable insights and recommendations.
• Continuously monitor social trends and influencer culture to keep strategies relevant and future-focused.

Key Deliverables

• Strategic decks and proposals that win client trust (target: 50%+ pitch win rate).
• Comprehensive influencer and content deployment plans per campaign.
• Well-structured creative briefs for social and content development.
• Clear articulation of the role of each tactic in driving business results.
• Measurement frameworks and post-campaign reports with actionable insights.

Requirements

• Experience: At least 1+ years in Strategic Planning, Content Planning, or Social Planning within creative or digital agencies.
• Expertise: Strong understanding of social platforms, digital consumer behavior, and influencer culture.
• Preferred: Hands-on experience with influencer or WOM campaigns.
• Skills: Sharp strategic thinking, ability to synthesize data with creativity into compelling narratives.
• Language: Strong writing and storytelling in both English and Vietnamese.
• Mindset: Collaborative, proactive, curious, and adaptable, with a strong growth mindset.
• Culture Fit: Comfortable working in fast-paced environments with ambiguity and continuous change.

Benefits:

With an open management model, we aim to provide benefits in financial, personal health, and mental well-being through:

A profit-sharing program for all company employees.

A self-assessment approach based on capability rather than management level.

• Salary: 16tr - 18tr gross
• PVI health insurance.
• Mental health days off.
• Policies for training and coaching to enhance capabilities.
• Annual company trips and internal bonding activities, meaningful community programs.