M t cng vic
1. Xy dng v Trin khai Chin lc Phn phi Ni dung
- Nghin cu & Lp k hoch phn phi ni dung
- Sn xut ni dung knh digital thuc quyn qun l (web, blog, email, LinkedIn)
- Ti u ha SEO On-page cho tt c ni dung
2. Qun l v Ti u ha cc Knh Digital
- Thc hin audit website nh k pht hin li k thut SEO (crawl errors, broken links, site speed).
- Xy dng lin kt cht lng (link building) t cc website uy tn.
- Theo di v phn tch hiu sut SEO bng Google Search Console, Google Analytics.
- Thit lp, trin khai v ti u cc chin dch qung co trn mng x hi (Facebook Ads, Instagram Ads), Google/Youtube Ads v ngoi sn,
- Nghin cu t kha, i tng mc tiu cho cc chin dch qung co.
- Thit lp cu trc chin dch, nhm qung co, mu qung co (Ad copy, Creative).
- Qun l ngn sch hng ngy/thng, u thu (bidding).
- Thng xuyn A/B testing cc mu qung co, landing page.
- Ti u ha gim CPC/CPA v tng ROAS (Return On Ad Spend), tng chuyn i (CR)
- Xy dng v phn loi danh sch email khch hng tim nng/hin ti.
- Thit k cc mu email chuyn nghip, responsive.
- Thit lp cc chui email t ng (Automation workflows) cho cc mc ch khc nhau (cho mng, chm sc, khuyn mi, b gi hng).
- Theo di t l m (Open Rate), t l nhp (Click-Through Rate), t l hy ng k (Unsubscribe Rate).
3. Nghin cu, Phn tch v Bo co
- S dng cc cng c s nh Google Analytics theo di hnh vi ngi dng trn website (traffic source, bounce rate, time on page, conversion paths), v v cp nht Hnh trnh khch hng trn tng nn tng (Customer Journey)
- Phn tch d liu t cc nn tng qung co (Facebook Ads Manager, Google Ads) nh gi hiu qu chin dch.
- nh gi hiu sut & xut ci tin
- Lp bo co hiu sut nh k (tun, thng, qu) cho qun l.
4. Phi hp ni b
- Phi hp vi cc b phn lin quan hiu r hn v nhu cu khch hng v feedback t th trng.
- m bo hnh nh, video ph hp vi chin dch.
- x l cc vn k thut lin quan n website/landing page.
Yu cu
- Tt nghip Cao ng/i hc chuyn ngnh Marketing, Kinh t, Qun tr kinh doanh, Bo ch, Truyn thng a phng tin hoc cc ngnh c lin quan.
- Ti thiu 1-3 nm kinh nghim v tr tng ng hoc cc v tr lin quan n Digital Marketing.
- Ting Anh: Kh nng c hiu ti liu chuyn ngnh, nghin cu v cp nht kin thc t cc ngun nc ngoi
- S dng thnh tho cc cng c tin hc vn phng: Microsoft Word, Excel, PowerPoint (c bit l Excel cho vic phn tch d liu v PowerPoint cho bo co).
- C kh nng s dng cc cng c Digital Marketing chuyn dng: Google Analytics, Google Search Console, Google Ads, Facebook Business Suite, Ahrefs, SEMrush, Moz, Mailchimp, GetResponse,
- Kin thc chuyn mn vng chc v Digital Marketing
Quyn li
- Thng hiu xut hng nm
- Tr cp chi ph cm tra/n cm min ph nh my
- Tham gia bo him x hi, bo him y t, bo him tht nghip theo quy nh nh nc
- Bo him tai nn 24/24, bo him sc khe & rng hm mt ca Bo Vit
- Khm sc khe nh k
- Du lch thng nin
Thi gian lm vic
- Th 2 n th 7, ngh ch nht v ngh th by cch tun
- 08:00 n 17:15
