User Acquisition Marketing

Early Applicant

1-3 Years

Job Description

M t cng vic

Xy dng v thc thi cc chin dch qung co tr ph (Google Ads, Facebook Ads, TikTok Ads, Apple Search Ads,...) nhm t mc tiu tng trng ngi dng cho ng dng.
Theo di, phn tch ch s hiu qu qung co (CPI, CPA, ROAS, LTV,...) v tm ra vn ti u chin dch.
Nghin cu v th nghim cc phng php qung co, cng c, hoc network mi tng quy m v hiu qu chin lc.
Theo di v qun l ngn sch qung co t hiu qu tt nht.
Ln tng, sn xut v th nghim ni dung qung co sng to (banner, video).
Nghin cu t kha, vit v ti u ha ni dung (title, description) trn App Store v Google Play Store.
Phi hp vi i ng Design cp nht hnh nh, video v cc yu t trc quan trn trang ng dng.
Nghin cu th trng, i th cnh tranh v xu hng ngi dng cp nht chin lc marketing hiu qu.
Thc hin cc cng vic Marketing khc theo s phn cng t cp trn.

Yu cu ng vin

Tt nghip i hc vi chuyn ngnh: Bo ch, marketing, truyn thng,...
C ti thiu 1 nm kinh nghim trong lnh vc Digital Marketing/User Acquisition Marketing. u tin ng vin tng lm v Mobile App/Game.
Hiu bit v cc ch s qung co (CPI, CPA, CTR, ROAS,...) v ASO.
c kinh nghim chy qung co vi ngn sch t 500 triu/thng.
Thnh tho cc nn tng qung co nh Google Ads, Facebook Ads, TikTok Ads, Apple Search Ads, hoc cc nn tng khc
Ting Anh tt (TOEIC 700/990 hoc IELTS 6.0)
Kh nng phn tch d liu v kh nng sng to
C k nng qun l thi gian v sp xp cng vic tt
C thm m tt v t duy sng to trong cng vic
Sn sng i mi v pht trin, bit lng nghe v phn hi tch cc.