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Maple Labs Co

User Acquisition & Community Specialist

Early Applicant
  • Posted 23 days ago
  • Be among the first 10 applicants

Job Description

ABOUT US

We are a tech company of 50 people, operating in a squad model (small, agile teams running like startups within the company). Each squad owns the end-to-end product lifecycle from product development, user acquisition, monetization, to community growth.

YOUR ROLE

As a User Acquisition & Community Specialist, you will:

  • User Acquisition: manage and optimize ad campaigns across multiple channels (Apple Search Ads, Meta Ads, Google Ads, TikTok Ads).
  • Creative testing: work with designers to test ad creatives.
  • Social & Community: manage social media channels (LinkedIn, X/Twitter, Facebook, Reddit) and support user community (Discord/Telegram/Forum).
  • Insights & Growth: analyze performance data and provide insights to PM/PO for growth and product improvement.

WHAT YOULL DO

  • Set up, manage, and optimize UA campaigns (ASA, Google, Mintegral).
  • Track and report on CPI, CAC, ROAS, LTV, retention metrics.
  • Run A/B tests on creatives, audiences, and campaign strategies.
  • Write and manage social media content (LinkedIn, X, Facebook, Reddit).
  • Build and engage online communities (Discord, Telegram, forums).
  • Support PR campaigns and brand awareness initiatives.

REQUIREMENTS

  • 13 years of experience in User Acquisition / Digital Marketing / Social Media (preferably in mobile apps)
  • Hands-on experience with at least one UA channel: Apple Search Ads, Meta Ads, Google Ads, or TikTok Ads.
  • Experience managing social media accounts or online communities.
  • Strong analytical skills; data-driven and experiment-oriented mindset.
  • Good communication and teamwork skills.
  • Strong writing ability (English or Vietnamese).

Nice to have:

  • Experience building communities for developer tools or mobile apps.
  • Knowledge of app monetization models (subscription, freemium, IAP).
  • Familiarity with Firebase, App Store Connect, Google Play Console, Adjust/AppsFlyer.

Why You&aposll Love Working Here:

  • Salary:
  • 100% salary during probation
  • 13th-month salary
  • Performance bonus
  • Salary review at least one time per year based on employee&aposs performance and contribution
  • Health & Insurance:
  • Social Health Unemployment Insurance
  • Premium health insurance
  • Annual health check-ups
  • Annual leave: 12-14 days
  • Working environment:
  • MacBook Pro is provided.
  • A friendly and fun workplace with daily coffee, tea, and snack bar.
  • We organize company trips, team building activities, and monthly parties.
  • Join our employee clubs from football, badminton, and running to our vibrant music club where colleagues play instruments and sing together.

Address: B00.11-B.0012 Sarica, No. 6, D9 Street, An Loi Dong Ward, Thu Duc District, Ho Chi Minh City.

Date Posted: 08/09/2025

Job ID: 125778167

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Last Updated: 09-09-2025 00:58:26 AM
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