Senior Mall Strategy & Planning Associate - Business Development, Shopee

1. Shopee Premium Strategy & Growth

• Premium strategy & planning: Own end-to-end strategy and planning for Shopee Premium, covering brand acquisition, portfolio expansion, and growth.
• Commercial growth: Develop the Premium value proposition, growth plans, and cross-functional initiatives to deliver commercial targets.
• Performance: Evaluate Premium performance and investment effectiveness, translating insights into opportunities to drive growth and scalability.

2. Mall Branding & Campaigns

• Mall branding & content: Drive Mall differentiation through PR and content initiatives, align cross-functional teams on Mall-wide content direction, and leverage performance insights to refine strategy.
• Flagship event (Shopee Summit): Lead end-to-end event planning and execution, managing timelines, cross-functional stakeholders, onsite readiness, and contingencies.
• Mall-wide campaigns (Mall Upsized Day): Lead end-to-end campaign planning and execution, from strategy and proposition development to cross-functional alignment and performance evaluation.

3. Reporting & Updates

• Executive Communication: Develop executive-ready decks and business updates, using data and storytelling to distill complex topics into clear insights, key messages, and recommendations.

• 2-4 years of experience in Program/Project Management, E-commerce, Brand/Marketing, or related fields.
• Structured Planning: strong project management and organizational skills to run multiple concurrent workstreams
• Stakeholder Management & Communication: comfortable coordinating across vast stakeholders
• Data-Driven Mindset: proficiency in Excel/Google Sheets and dashboards, able to turn performance data into clear recommendations.
• High Ownership & Autonomy: proactive, structured approach to problem-solving in a fast-paced, high-visibility environment.
• Growth Mindset: comfortable owning ambiguous scope and continuously improving how programs are run, not just executing a fixed playbook.

NICE TO HAVE

• Experience working in an e-commerce, marketplace, or platform business.
• Experience planning or executing large-scale events or flagship programs.
• Experience collaborating directly with PR, Content, or Creative teams.
• Prior experience leading a workstream