Senior Digital Performance Specialist Cm knh CPC (Facebook, Google Ads, Apple Search Ads, TikTok)
1. Vn hnh v ti u cm knh CPC
- Qun l v ti u hiu qu cc knh Facebook Ads, Google Ads, Apple Search Ads (ASA), TikTok Ads
- xut v phn b ngn sch marketing hng thng gia cc knh theo hiu sut v mc tiu
- Theo di hiu qu ngn sch nh k, ch ng ti u CPA, ROAS, CR, CTR
- Lm vic trc tip vi cc i tc nn tng (Meta, Google, Apple, TikTok) cp nht gii php mi, chin lc ti u
- Thit lp v kim sot h thng o lng qua Firebase, Appsflyer, GA4
- Xy dng v duy tr dashboard hiu sut trn Google Data Studio phc v phn tch real-time
2. Trin khai / vn hnh tuyn Campaign t gc Digital Optimisation
- Tham gia ln k hoch, xy dng media plan v trin khai nhm knh vi cc chin dch Digital theo brief t ngnh hng hoc chin dch trng im (Tt, Flash Sale, New product launch)
- Phi hp vi Creative/Design team request key visual, banner, video ph hp tng knh CPC
- Lm u mi Digital Performance trong cc nhm d n a phng ban (Marketing, Trade, Creative, CRM, Sn phm) m bo chin dch c trin khai ng tin , KPIs v thng ip
- Bo co v phn tch hiu qu chin dch theo tng knh, xut ti u real-time nu cn
- Thc hin cc hot ng iu phi campaign khc theo nhu cu kinh doanh thc t
3. Phi hp k thut v d liu
- Kt hp vi cc b phn lin quan m bo d liu tracking chnh xc, phn b chi ph ng logic theo ngnh hng/knh
- Gii quyt cc vn k thut pht sinh trong qu trnh chy campaign: tracking li, sai phn b, thiu creative, v.v.
4. Qun l ngn sch & thanh ton
- Theo di v i sot chi ph hng tun/thng vi tng i tc qung co: Meta, Google, TikTok, Apple, cc i tc nn tng khc
- Lp ngh thanh ton (PR/PO) theo ng chu k, phi hp vi b phn Finance m bo thanh ton ng hn, ng ngn sch
- Ch ng cp nht tin chi v cng n vi tng i tc, m bo khng nh hng ti qu trnh chy ads
- Theo di chi ph burn thc t, bo co kp thi nu c chnh lch hoc pht sinh
Yu cu ng vin
- Tt nghip chuyn ngnh Marketing, Truyn thng, Thng mi in t, Cng ngh thng tin
- 2+ nm kinh nghim Digital Performance, c bit cm knh CPC (Facebook, Google Ads, ASA, TikTok)
- C kinh nghim trin khai trc tip chin dch digital cho ngnh hng hoc d n trng im
- Am hiu tracking, conversion, attribution qua Firebase, Appsflyer, GA4, GTM
- Thnh tho cc cng c: Google Data Studio, Excel, Google Ads, Meta Ads Manager
- C kh nng lm vic cho vi nhiu phng ban, theo di cht campaign execution & creative request
- u tin ng vin c chng ch Google Ads, Meta Blueprint, Firebase Analytics, Appsflyer Partner
- Ch ng, c t duy d liu, linh hot x l tnh hung
