Senior Business Development Executive
on25 network- Posted 8 days ago
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Job Description
ON25 Network is a leading content marketing, affiliate marketing, and eCommerce solutions provider in Vietnam, helping brands accelerate growth through content, creators, and commerce. Guided by the vision Where Culture Drives Commerce, ON25 operates at the intersection of culture, entertainment, and business, delivering integrated solutions that drive brand awareness, engagement, and measurable sales performance.With expertise in premium content production, influencer and affiliate marketing, livestream commerce, and end-to-end eCommerce operations, ON25 empowers brands to connect with consumers through impactful storytelling and data-driven execution. Backed by a strong network of creators, partners, and commerce specialists, ON25 is shaping the future of social commerce in Vietnam.
Role Description
1. Business Development & Lead Generation
- Identify, approach, and develop high-potential brands, sellers, agencies, and business partners across Beauty, FMCG, Mom & Baby, Health, Fashion, Home & Living, Lifestyle, and other relevant categories.
- Proactively build and expand a strong pipeline through outbound sales, networking, referrals, market research, and existing business relationships.
- Research and understand prospects business needs, product portfolios, campaign plans, and commercial objectives to identify potential business opportunities.
- Develop new business opportunities and expand ON25's client base across Livestream Commerce, Affiliate Marketing, Video Commerce, KOL/KOC Activation, Seller Live, and Social Commerce.
2. Sales Booking & Deal Closing
- Independently manage the full sales cycle, from prospecting and consultation to proposal, negotiation, booking confirmation, and deal handover.
- Consult and recommend suitable ON25 solutions based on clients objectives, products, budgets, timelines, and expected outcomes.
- Develop customized proposals, quotations, booking packages, and commercial offers for clients.
- Lead commercial discussions and negotiate booking fees, commission structures, package scope, deliverables, timelines, and payment terms.
- Proactively drive opportunities toward deal closure and revenue generation.
3. Client & Partnership Development
- Build and maintain strong relationships with key decision-makers, brands, sellers, agencies, and strategic partners.
- Develop long-term commercial relationships and identify opportunities for repeat bookings, upselling, cross-selling, and account expansion.
- Understand clients business and campaign calendars to proactively identify upcoming booking opportunities.
- Act as a key commercial contact throughout the sales process and ensure a smooth handover to internal execution teams after deal confirmation.
4. Sales Pipeline & Revenue Ownership
- Take ownership of assigned sales and booking revenue targets and develop monthly/quarterly action plans to achieve them.
- Manage and continuously optimize the sales pipeline, including lead status, opportunity value, closing timeline, next actions, and sales forecast.
- Monitor key sales metrics such as booking revenue, number of deals, conversion rate, average deal value, and pipeline value.
- Analyze pipeline performance, identify bottlenecks and potential risks, and take proactive actions to improve conversion and revenue.
- Provide regular sales updates, forecasts, and business insights to management.
5. Market & Commercial Development
- Stay updated on trends and opportunities across TikTok Shop, Shopee, Livestream Commerce, Affiliate Marketing, Video Commerce, and Social Commerce.
- Identify new market segments, potential client groups, and commercial opportunities to support business growth.
- Monitor market demand, competitor offerings, pricing, and emerging business models to strengthen ON25's sales approach.
- Contribute ideas to develop new booking packages, commercial solutions, pricing strategies, and sales initiatives.
6. Cross-functional Collaboration
- Work closely with Livestream Operations, Talent Management, Marketing, Performance, Finance, and Legal teams to ensure commercial commitments are feasible and clearly communicated.
- Provide complete booking briefs covering client requirements, commercial terms, deliverables, timelines, and key expectations.
- Coordinate the handover of confirmed deals and support relevant teams in resolving commercial or client-related issues when required.
Qualifications
- 3+ years of experience in Business Development, Sales, Account Management, Key Account Management, eCommerce, Affiliate Marketing, Partnerships, or B2B Sales.
- Proven experience in sales booking, client acquisition, business development, negotiation, and deal closing is highly preferred.
- Experience in TikTok Shop, Shopee, eCommerce, MCN, Affiliate Marketing, Livestream Commerce, Social Commerce, Digital Agencies, KOL/KOC, Brand Marketing, or Trade Marketing is an advantage.
- Strong commercial mindset with the ability to identify client needs, uncover business opportunities, and convert prospects into commercial deals.
- Strong communication, negotiation, presentation, and relationship-building skills, with the ability to engage effectively with clients and key decision-makers.
- Proven ability to manage the full sales cycle, from lead generation and consultation to proposal, negotiation, closing, and handover.
- Strong ownership of sales targets, revenue performance, and sales pipeline management.
- Ability to analyze sales and campaign-related metrics, including booking revenue, deal value, conversion rate, GMV, NMV, orders, commissions, and other relevant performance indicators.
- Proficiency in Excel/Google Sheets and PowerPoint/Google Slides for sales tracking, analysis, reporting, and proposal development.
- Proactive, target-oriented, adaptable, and comfortable working in a fast-paced and performance-driven environment.
- English proficiency is an advantage.
What we Offer
- Competitive compensation package with performance-based incentives linked to business results.
- Social insurance, health insurance, and unemployment insurance in accordance with Vietnamese labor regulations.
- Comprehensive employee benefits and welfare programs in accordance with company policies.
- A young, collaborative, and people-focused working environment built on respect, transparency, fairness, and mutual success.
- Opportunities to participate in company events, team-building activities, and employee engagement programs throughout the year.
- Regular performance reviews with clear career development and internal advancement opportunities.
- Continuous learning, ownership, and professional growth in a dynamic and fast-growing Social Commerce environment.
More Info
Key Skills
KOC
Deal Closing
TikTok Shop
Digital Agencies
KOL
Sales Booking
Shopee
MCN
Livestream Commerce

