Senior Affiliate KOL/KOC Management

Position Overview:

Worthfind is looking for a Senior Affiliate & KOL/KOC Booking Manager to lead influencer and creator partnerships for our Bagsmart and Ecosusi brands on TikTok Shop. This role owns the full booking cycle - from sourcing and negotiating with KOLs/KOCs to managing content delivery and campaign performance - and works closely with the Affiliate Growth Supervisor and Content Team to scale GMV through affiliate and influencer channels.

Key Responsibilities

1. KOL/KOC & Affiliate Creator Sourcing

- Identify, shortlist, and book suitable KOLs/KOCs and affiliate creators aligned with each brand's target audience and product positioning.

- Build and grow a pipeline of TikTok creators through TikTok, social platforms, creator communities, MCN agencies, and other relevant channels.

- Leverage existing local creator/KOL network to accelerate outreach and booking cycles.

2. Negotiation & Partnership Management

- Negotiate fees, deliverables, and content terms with KOLs/KOCs and manage the full cooperation lifecycle: outreach, product selection, sample delivery, content publishing, and post-campaign follow-up.

- Maintain strong, long-term relationships with high-performing creators to improve retention and repeat collaboration.

- Recommend suitable products and key selling points to creators based on their content style, audience profile, and past performance.

3. Campaign & Affiliate Operations

- Manage day-to-day TikTok Shop Affiliate operations, including creator matching, product promotion, sample management, commission communication, and campaign execution.

- Track content publishing progress to ensure creators deliver on time and in line with cooperation requirements.

- Coordinate cross-functionally with internal teams to keep campaigns on schedule and aligned with business goals.

4. Performance Tracking & Optimization

- Track key metrics - outreach volume, response rate, sample delivery, content output, GMV, and conversion - and report results regularly.

- Review creator performance to identify and prioritize high-potential partners for continued cooperation.

- Analyze underperforming collaborations and continuously refine creator selection, outreach approach, and negotiation strategy.

5. Market Insight & Cross-Functional Collaboration

- Stay current on TikTok trends, the local creator ecosystem, consumer preferences, and competitor affiliate activity.

- Share market and creator insights with the Affiliate Growth Supervisor and Content Team to help shape affiliate strategy.

Candidate Requirements

- College degree or above; equivalent experience considered in lieu of formal education.

- 2+ years of hands-on experience booking KOLs/KOCs, with TikTok experience strongly preferred.

- Established KOL/KOC network in the Vietnam market.

- Strong understanding of TikTok's operating mechanics, algorithm trends, and creator ecosystem.

- Excellent communication and negotiation skills; comfortable managing multiple creator relationships at once.

- Able to communicate in English or Chinese.

- Basic data literacy - able to track and interpret creator performance metrics such as content output, GMV, and conversion.

- Proactive, accountable, well-organized, and able to thrive in a fast-paced environment.

Preferred Qualifications

- Prior experience in TikTok Shop Affiliate, influencer marketing, creator operations, MCN agencies, or e-commerce.

- Experience working with creators in fashion, luggage/travel goods, beauty, lifestyle, or FMCG categories.

- Track record in creator outreach, sample management, or end-to-end affiliate campaign execution.

Benefits

• Working hours: 8:30 AM - 6:00 PM, Monday to Friday (1.5-hour lunch break); weekends off.
• Full social insurance (BHXH) contribution based on full salary.
• 13th-month salary bonus.
• Young, dynamic work environment with strong growth opportunities in the TikTok e-commerce industry.