Position Overview

Worthfind is looking for a Senior Affiliate & KOL/KOC Booking Manager to lead influencer and creator partnerships for our Bagsmart and Ecosusi brands on TikTok Shop. This role owns the full booking cycle — from sourcing and negotiating with KOLs/KOCs to managing content delivery and campaign performance — and works closely with the Affiliate Growth Supervisor and Content Team to scale GMV through affiliate and influencer channels.

Key Responsibilities

1. KOL/KOC & Affiliate Creator Sourcing

Identify, shortlist, and book suitable KOLs/KOCs and affiliate creators aligned with each brand's target audience and product positioning.
Build and grow a pipeline of TikTok creators through TikTok, social platforms, creator communities, MCN agencies, and other relevant channels.
Leverage existing local creator/KOL network to accelerate outreach and booking cycles.

2. Negotiation & Partnership Management

Negotiate fees, deliverables, and content terms with KOLs/KOCs and manage the full cooperation lifecycle: outreach, product selection, sample delivery, content publishing, and post-campaign follow-up.
Maintain strong, long-term relationships with high-performing creators to improve retention and repeat collaboration.
Recommend suitable products and key selling points to creators based on their content style, audience profile, and past performance.

3. Campaign & Affiliate Operations

Manage day-to-day TikTok Shop Affiliate operations, including creator matching, product promotion, sample management, commission communication, and campaign execution.
Track content publishing progress to ensure creators deliver on time and in line with cooperation requirements.
Coordinate cross-functionally with internal teams to keep campaigns on schedule and aligned with business goals.

4. Performance Tracking & Optimization

Track key metrics — outreach volume, response rate, sample delivery, content output, GMV, and conversion — and report results regularly.
Review creator performance to identify and prioritize high-potential partners for continued cooperation.
Analyze underperforming collaborations and continuously refine creator selection, outreach approach, and negotiation strategy.

5. Market Insight & Cross-Functional Collaboration

Stay current on TikTok trends, the local creator ecosystem, consumer preferences, and competitor affiliate activity.
Share market and creator insights with the Affiliate Growth Supervisor and Content Team to help shape affiliate strategy.

Candidate Requirements

College degree or above; equivalent experience considered in lieu of formal education.
2+ years of hands-on experience booking KOLs/KOCs, with TikTok experience strongly preferred.
Established KOL/KOC network in the Vietnam market.
Strong understanding of TikTok's operating mechanics, algorithm trends, and creator ecosystem.
Excellent communication and negotiation skills; comfortable managing multiple creator relationships at once.
Able to communicate in English or Chinese.
Basic data literacy — able to track and interpret creator performance metrics such as content output, GMV, and conversion.
Proactive, accountable, well-organized, and able to thrive in a fast-paced environment.

Preferred Qualifications

Prior experience in TikTok Shop Affiliate, influencer marketing, creator operations, MCN agencies, or e-commerce.
Experience working with creators in fashion, luggage/travel goods, beauty, lifestyle, or FMCG categories.
Track record in creator outreach, sample management, or end-to-end affiliate campaign execution.

Benefits

Working hours: 8:30 AM – 6:00 PM, Monday to Friday (1.5-hour lunch break); weekends off.
Full social insurance (BHXH) contribution based on full salary.
13th-month salary bonus.
Young, dynamic work environment with strong growth opportunities in the TikTok e-commerce industry.

Senior Affiliate_KOL/KOC Management