Senior Ads Management

Shopee

Vietnam

4-6 Years

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Posted 11 hours ago
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Job Description

Job Description:

Multi-Channel Management: Lead the planning, execution, and optimization of paid media campaigns across various platforms (including, but not limited to, Google, Meta, TikTok, and third-party platforms).
Performance Analysis: Build and maintain comprehensive reports to track full-funnel KPIs such as CPC, CPS, CPO, and MAU, DAU, ROI, LTV growth.
Data-Driven Optimization: Identify performance gaps and recommend actionable strategies to improve efficiency and ROI across different initiatives.
Regional Collaboration: Coordinate daily campaign operations with the regional team to ensure local execution aligns with regional best practices.
Creative Strategy: Prepare data-backed creative briefs and collaborate with design teams to produce high-performing assets for various digital touchpoints.
Growth Experiments: Lead and/or support special projects, pilot tests, and experimental optimization tactics to stay ahead of market trends.

Requirements:

Bachelor's degree in Marketing, Business, Economics, or related field.
4-6 years of experience in digital marketing, user acquisition, or performance marketing.
Broad Platform Expertise: Hands-on experience with a variety of tools such as Google Ads, TikTok Ads, Facebook Ads Manager, Apple Search Ads, and mobile attribution tracking.
Deep understanding of user acquisition, retargeting, and search campaign management.
Strong skills in data interpretation and proficiency in Excel or Google Sheets for deep-dive performance analysis.
Excellent collaboration skills in both Thai and English, with the ability to bridge communication between local and regional stakeholders.
Highly organized and detail-oriented, with the ability to manage multiple projects and pivot between different marketing initiatives simultaneously.

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About Company

ShopeeJob Source: careers.shopee.sg

Shopee Pte. Ltd. is a Singaporean multinational technology company that specialises in e-commerce. The company was launched in Singapore in 2015, before it expanded abroad. As of 2021, Shopee is considered the largest e-commerce platform in Southeast Asia with 343 million monthly visitors.

Job ID: 144887779

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