Sales Director (Vietnam)

Position Summary

The Sales Director – Vietnam is a senior leadership role responsible for driving the company's sales growth, market expansion, and commercial performance in Vietnam.

Key Responsibilities

• Own and execute the Vietnam sales strategy to achieve revenue, margin, and growth targets.
• Lead, coach, and develop the sales and business development team, setting clear targets and driving performance.
• Build and manage relationships with key enterprise, government, and strategic customers, including senior decision-makers.
• Identify new markets, verticals, strategic opportunities, and revenue streams across the cybersecurity landscape.
• Develop and strengthen relationships with system integrators, MSSPs, resellers, and other strategic channel partners.
• Build strong relationships with key technology vendors and drive joint go-to-market, pipeline, and revenue initiatives.
• Maintain strong sales pipeline discipline, accurate forecasting, and effective opportunity management.
• Lead market development initiatives, campaigns, and sales strategies aligned with vendor and company priorities.
• Provide input on sales budgeting, resource allocation, profitability, and overall commercial performance.
• Work closely with Pre-Sales, Technical, Marketing, Operations, and the Country Manager to deliver business objectives.

Requirements

• Bachelor's degree in Business, IT, Cybersecurity, or a related field; MBA or relevant certifications are a plus.
• 5+ years of experience in cybersecurity, enterprise IT, technology distribution, systems integration, or related industries.
• 3+ years of sales leadership or commercial management experience, preferably managing a sales/BD team.
• Proven track record in achieving revenue growth and managing complex B2B sales cycles.
• Strong understanding of cybersecurity solutions and the Vietnam enterprise technology market.
• Established relationships with enterprise customers, channel partners, and/or cybersecurity vendors in Vietnam.
• Strong commercial acumen with experience in pipeline management, forecasting, negotiation, and strategic account management.
• Excellent leadership, communication, presentation, and stakeholder-management skills.
• Strategic, results-oriented, and hands-on leader with a strong business development mindset.