Sales and Marketing Executive

SALES & MARKETING EXECUTIVE

Company: EDUplus Vietnam / STEAMology

Location: Thao Dien, Ho Chi Minh City

Employment: Full-time

ROLE PURPOSE

EDUplus Vietnam is looking for a commercially driven Sales & Marketing Executive who can combine strong customer communication and sales conversion skills with hands-on marketing execution.

The primary objective of this position is clear: generate more qualified enquiries and convert those enquiries into registrations.

This is not a purely marketing or content-creation role. The successful candidate will actively manage prospective parents from their first enquiry through consultation, trial lesson, follow-up and enrolment, while working closely with our existing marketing team to strengthen lead generation.

KEY RESPONSIBILITIES

Sales, Enquiries & Admissions

• Respond promptly and professionally to enquiries through Facebook, Zalo, WhatsApp, phone, email and walk-ins.
• Understand each family's needs and recommend the most appropriate programme or learning pathway.
• Convert enquiries into trial lessons, consultations and centre visits.
• Follow up systematically with prospective parents after enquiries and trials.
• Convert qualified leads and trial students into paid registrations.
• Maintain accurate records of enquiries, follow-ups, trials, registrations and lost leads.
• Re-engage previous enquiries and inactive customers where appropriate.
• Support B2C sales campaigns, workshops, camps, events and other enrolment initiatives.
• Build strong relationships with parents and provide a professional customer experience throughout the admissions process.

Lead Generation & Marketing

• Work closely with the Marketing team to increase the volume and quality of enquiries.
• Support and execute digital campaigns, social media activities, promotions, workshops and events.
• Develop marketing content and campaign ideas that support actual enrolment objectives.
• Monitor campaign performance from lead → trial → registration, rather than focusing only on reach or engagement.
• Identify which campaigns, programmes and channels generate the strongest enquiries and conversions.
• Support community partnerships, school outreach and other lead-generation activities when required.
• Ensure marketing activities are followed by effective sales action and follow-up.

Team Collaboration

You will work closely with another Marketing team member. Responsibilities will be coordinated according to campaign priorities and individual strengths.

The expectation is that the team works as one commercial function, connecting:

Marketing → Enquiry → Consultation → Trial → Follow-up → Registration

Success is measured by the team's ability to generate demand and turn that demand into paying customers.

PERFORMANCE KPIs

Performance will be measured primarily through commercial outcomes, including:

• Number of qualified enquiries generated
• Number of trials/consultations booked
• Trial attendance rate
• Enquiry-to-trial conversion rate
• Trial-to-registration conversion rate
• New registration revenue
• Follow-up speed and completion
• Accuracy and maintenance of customer/CRM records
• Contribution to marketing campaigns and lead generation

Specific monthly targets will be set by management and reviewed regularly.

COMMISSION

This position includes a performance-based commission scheme in addition to the base salary.

Commission is not automatic and is not paid simply for generating individual registrations.

Commission eligibility begins only when the defined monthly minimum sales/KPI threshold has been achieved. Performance below the threshold does not qualify for commission.

Higher levels of performance may qualify for increased commission according to the company's commission structure.

The purpose of the commission scheme is to reward measurable performance above the required baseline, rather than routine completion of the role.

WHO WE ARE LOOKING FOR

We are particularly interested in candidates who:

• Have experience in sales, admissions, customer service or marketing, preferably within education, children's programmes or other B2C services.
• Are confident communicating with parents and converting interest into action.
• Understand that good marketing should ultimately produce enquiries and sales.
• Are proactive with follow-up rather than waiting for customers to respond.
• Are comfortable working with targets and being measured against KPIs.
• Have strong written and verbal communication skills.
• Can work collaboratively with another marketing team member.
• Are organised and able to manage multiple enquiries and follow-ups simultaneously.
• Can communicate professionally in Vietnamese; good English communication is strongly preferred.
• Have experience with social media, digital marketing, CRM/customer databases or Meta advertising as an advantage.

THE PERSON WE WANT

We are looking for someone who naturally asks:

How many enquiries did we generate, how many did we convert, and what can we do to improve the result

This role would suit a marketing professional with strong commercial instincts, or a sales/admissions professional who understands how marketing generates demand.

Above all, we are looking for someone who takes ownership of results — from creating interest to turning that interest into enrolment.