Regional CRM Strategy & Analytics Associate, Regional Brand & Growth Marketing
Job Description
Job Description:
- Build user segmentation frameworks and design high-impact market initiatives tailored to diverse lifecycle stages, directly fueling core business objectives
- Develop comprehensive short-term and long-term budget allocations, coupled with innovative campaign mechanisms that balance user growth with sustainable ROI
- Proactively pilot and scale experimental initiatives aimed at enhancing long-term user stickiness and overall ecosystem vitality
- Advocate for CRM strategies across regional and local teams, securing stakeholder buy-in and driving implementation of initiatives
- Design and execute robust A/B testing protocols to validate hypotheses and test new initiatives
- Analyse test results and user behaviors to form actionable insights and strategic pivots
- Partner with Product and Engineering teams to integrate cutting-edge AI and algorithmic solutions define sophisticated KPIs to measure the success of innovative solutions
- Oversee the deployment and optimization of automated campaigns across regions work with regional and local teams to ensure precision targeting and operational excellence
Requirements:
- Bachelor's degree in Business, Marketing, Analytics, Statistics, or a related field
- Relevant experience in working with data, drawing insights, designing reporting templates, and forming practical data-driven solutions is a plus
- Strong analytical skills and proficiency in Excel, Google Sheets and Google Slides. Hands-on experience with LLM is a plus
- Knowledge of A/B testing and able to design experiments to conduct hypothesis testing
- Good communication and stakeholder management skills
- Self-motivated and eager to learn, and have the ability to work both independently and collaboratively
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Key Skills
About Company
Skills:
google sheets , Google Slides, AI tools, Data Analysis, numerical work