Product Marketing Manager

Job Objective

We are building a next-generation consumer communication product designed for large-scale adoption. This role sits at the intersection of product, market, and user insight - helping shape what we build, who we build it for, and why it should matter. As a Product Marketing Manager, you will translate user needs, market dynamics, and competitive intelligence into clear product opportunities, feature positioning, and strategic recommendations.

You will work closely with Product, Design, Data, and Growth teams to ensure new capabilities are not only technically strong, but also solve meaningful user problems and have a clear path to adoption. This role is suited for someone who wants to influence product direction early - before features reach the market.

Key Responsibilities

Product Strategy & Opportunity

• Identify priority user segments, jobs-to-be-done, pain points, and usage contexts to define product opportunities.
• Translate user, market, and business insight into feature briefs, strategic recommendations, and clear problem statements.
• Prioritize product opportunities based on user value, business impact, growth potential, differentiation, and feasibility.

Positioning & Feature Narrative

• Define the value proposition, target audience, use cases, and product narrative for major features and initiatives.
• Translate technically complex capabilities - including AI, privacy, communication, and community features - into clear user value.
• Ensure feature positioning is consistent with the overall product narrative and market strategy.

Roadmap & Release Strategy

• Partner with Product and Data to identify marketable features and feed market insight directly into roadmap prioritization.
• Partner with Product Growth to define behavioral hypotheses, target metrics, and expected downstream impact before build.
• Recommend feature sequencing and release priorities for maximum user and market impact.

Market & Competitive Strategy

• Work with Research & Insights to maintain a living view of the messaging and communication ecosystem, locally and globally.
• Identify unmet needs, whitespace, and emerging competitive threats; convert findings into product and positioning recommendations.

Cross-functional Leadership

• Represent user and market needs in product and strategy discussions with Product, Engineering, Design, Data, Growth, and Business.
• Hand off clear feature strategy and positioning to the GTM Product Marketing Manager, and remain involved through launch and learning.

Requirements

Required

• 5+ years in product marketing, product strategy, product management, or strategy roles - ideally in consumer tech or mobile apps.
• Demonstrated ability to translate customer and market insight into product strategy, feature prioritization, and clear product narratives.
• Strong product and business judgment, with the ability to structure ambiguous problems and make prioritization trade-offs.
• Strong analytical foundation - comfortable working with product metrics, funnel data, research evidence, and business cases.
• Deep understanding of Southeast Asian, ideally Vietnamese, consumer behavior and digital culture.
• Excellent written and verbal communication in both Vietnamese and English.

Strongly Preferred

• Background at a messaging app, social platform, marketplace, or other product with network-effect dynamics.
• Experience shaping AI, LLM-based, privacy, security, or other technically complex consumer products.
• Experience working on zero-to-one products or early-stage product-market fit.
• Hands-on experience collaborating with User Research, UX Design, Product Analytics, and Growth teams.
• Experience contributing to pricing, packaging, or monetization strategy is a plus.

Benefits

• Flexible working hours and attendance policy (Work from Home on working Saturdays).
• Attractive compensation and bonus packages, highly competitive in the market.
• Exclusive employee benefits across the Group's ecosystem in accordance with company policies.
• Opportunity to work on large-scale and strategic technology projects.
• Professional technology environment with leading scientists, experts, and engineers from top technology companies in Vietnam and around the world.
• Free access to learning platforms such as Udemy, Coursera, and O'Reilly; internal workshops; sponsorship for professional certifications; and exclusive mentoring programs from the Group and Company leadership team.
• Full statutory insurance coverage in accordance with Vietnamese Labor Law (Social Insurance, Health Insurance, Unemployment Insurance), along with private healthcare insurance based on job grade and annual health check-ups at reputable hospitals and healthcare centers nationwide.
• Participation in internal activities, team-building programs, and annual company events.

Location: TechnoPark Tower, Gia Lam, Hanoi

Zalo/Call: 0963 957 235 Ms. Huyền