Performance Specialist

JOB DESCRIPTION

• Execute, monitor, and optimize Digital Performance campaigns across multiple platforms, including Meta, Google, TikTok, Programmatic, E-commerce platforms, and other relevant channels.
• Handle campaign setup, tracking, budget pacing, optimization, and performance monitoring based on campaign objectives and KPIs.
• Analyze campaign data and performance metrics to identify issues and optimization opportunities.
• Execute and optimize Programmatic campaigns across relevant DSPs/platforms.
• Support E-commerce performance activities, including traffic, conversion, sales, and platform campaign optimization.
• Conduct A/B testing across audiences, creatives, placements, bidding, and other campaign variables.
• Work closely with Account, Planning, Creative, E-commerce, and other teams to ensure smooth campaign execution.
• Monitor media spending and performance to ensure campaigns are delivered within budget and meet agreed KPIs.
• Prepare performance reports, insights, and optimization recommendations for internal teams and clients.
• Stay updated on new Digital platforms, advertising technologies, Programmatic solutions, and E-commerce trends.

REQUIREMENTS

• 2–3 years of experience in Digital Performance / Digital Marketing, preferably with agency experience.
• Hands-on experience with multiple Digital platforms, such as Meta, Google, TikTok, Programmatic, and E-commerce platforms.
• Strong understanding of performance metrics, media buying, tracking, attribution, and campaign optimization.
• Experience with Programmatic and/or E-commerce performance is a strong advantage.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Good command of Excel/Google Sheets.
• Ability to manage multiple campaigns and projects simultaneously.
• Proactive, detail-oriented, and willing to continuously learn new Digital technologies and platforms.
• Good English communication skills.

WHY JOIN BRANCHER.X

• Work across Digital Performance, Programmatic, and E-commerce campaigns for leading brands.
• Exposure to diverse industries, platforms, and Digital solutions.
• Work closely with experienced Digital, Planning, Creative, Account, and E-commerce teams.
• Opportunities to develop across different areas of Digital Performance.
• Competitive salary and benefits based on experience and capability.