Partnerships Specialist Vietnam - Elgato

General Purpose:

As a Partnerships Specialist, reporting to the Partnerships Manager SEA, you will be responsible for marketing activities that Elgato engages in for the Southeast Asian markets with a focus on Vietnam. You will work with colleagues in multiple locations and teams to coordinate Marketing & Go-To-Market plans, manage channel activations, track budgets and develop our strategy. Your role will also involve forging and maintaining relationships with creators across platforms, and stakeholders across departments. You should be comfortable working in a fast-paced industry spanning multiple time zones and disciplines to ensure Elgato is positioned for success.

Position Summary, Responsibilities and Expectations:

The partnerships team is the cornerstone of our marketing operation, and works with hundreds of creators worldwide to promote and spread awareness of Elgato products. Our mission is to empower content creators everywhere. Be part of the team that makes this happen.

What you'll be doing:

• Execute and oversee partnerships/influencer campaigns surrounding product launches and global marketing initiatives.

• Collaborate with local distributors and sales teams to support on-ground activations, creator campaigns, and Elgato product showcases in Vietnam.

• Build a communication bridge between different BU teams, infusing product knowledge into market direction.

• Support the localization of campaigns and ensure content aligns with regional culture and trends.

• Nurture mutually beneficial partnerships with key content creators in the region.

• Plan, organize and create reports covering promotional activity, web traffic and campaigns.

• Coordinate with key retailers to align and realize collaborative marketing activations.

• Work closely with Sales and BD teams to ensure creator campaigns align with brand and business goals.

• Identify trends in the local online world and create action plans.

• Understand and present insight into the market, as well as provide advice on how the company may maximize its marketing and product offerings.

• Travel to events and represent Elgato in-person to visitors, partners and acquaintances.

Essential Skills and Experience:

• 2-3 years of experience in partnerships/ influencer marketing.

• Strong understanding of the creator economy as well as a passion for UGC across all platforms.

• Great organizational, project management and communication skills.

• Confident and motivated team player with a strong desire to achieve.

• Ability to manage multiple projects and stakeholders at a time, and self-prioritize while meeting deadlines.

• Experience working in tech, gaming, or creator-focused industries is highly desirable.

• Strong grasp of Vietnam's digital content culture and local creator landscape.

• Fluency in Vietnamese and English is a must, additional languages are beneficial.