Marketing Manager

Company Description Perfume World is a leading wholesale distributor and retailer of genuine fine fragrances in Vietnam, offering products from major global brands, designer labels, and high street favorites. The company operates an extensive nationwide retail network with street stores and multi-brand locations in Vincom shopping malls. In addition to physical stores, Perfume World provides fast nationwide delivery through its official online shopping platform. The organization is now entering a new phase of growth, aiming to maximize its potential as a top cosmetics retail and distribution company in Vietnam. Team members join a dynamic, growth-focused environment with opportunities to shape the future of the brand.
Role Description The Marketing Manager is a full-time, on-site role based in Ho Chi Minh City, Vietnam. This role is responsible for planning and executing marketing strategies that drive brand awareness, customer engagement, and sales performance across retail and online channels. Day-to-day activities include managing campaigns, coordinating with sales and retail teams, overseeing digital and social media initiatives, and ensuring consistent brand messaging. The Marketing Manager will analyze market data and customer insights, manage budgets, and collaborate with external agencies and partners to optimize marketing activities. This role also involves monitoring campaign performance, preparing reports for leadership, and identifying opportunities to support Perfume World's expansion in the cosmetics and fragrance market.
Qualifications

• Strong marketing strategy and campaign management skills, with experience in retail, FMCG, cosmetics, or fashion industries.
• Proficiency in digital marketing, including social media, online advertising, and e-commerce marketing.
• Ability to conduct market research, analyze customer insights, and translate data into actionable marketing plans.
• Skill in brand management and storytelling, ensuring consistent messaging across online and offline channels.
• Experience coordinating cross-functional projects with sales, retail operations, and external agencies.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• Strong written and verbal communication skills in English; Vietnamese language skills are highly beneficial.
• Proven ability to work on-site in a fast-paced environment, prioritize multiple initiatives, and meet deadlines.
• Experience with marketing analytics tools and basic budgeting or P&L understanding is an advantage.
• Previous leadership or team coordination experience in marketing is preferred.