Affiliate & Performance Marketing Manager

About ADA

ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 11 markets in Asia and partner with leading brands to drive their data and digital maturity.

Responsibilities:

• Develop performance marketing strategy and affiliate plan aligned with GMV target across both ecommerce platforms (Shopee, Lazada...) and other social platforms (TikTok, Meta, Google...)
• Lead and manage teams across:
• Performance Ads
• Affiliate Performance Management
• Oversee paid media planning, budget allocation, optimization and ROI control.
• Manage the affiliate ecosystem including recruitment, commission schemes, performance optimization and traffic quality.
• Monitor performance and analyze key metrics such as GMV, ROAS, CTR, CPA, CPC, and affiliate contribution.
• Ensure data accuracy, reporting clarity and continuous performance improvement.
• Coach team members, set KPIs and standardize execution SOPs.
• Act as the main point of contact for internal stakeholders and external platforms/partners.
  
  

English communication & Ecommerce knowledge/expertise required

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