Marketing Executive - Fabric Enhancer
Marketing Executive - Fabric Enhancer
tuyen dung 247- Posted 3 hours ago
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Job Description
Job Description:
- Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs.
- Represent consumer (insights), brand strategy and product quality requirements on the cross functional discounter team.
- Develop & lead implementation of activation platforms and ideas based on the brand vision plan working with ICF communication teams and agencies for RM, PR, BTL for the Brand.
- Translate marketing & category plan into a business framework and optimize commercial opportunities (identify threats). Feed into monthly and annual planning processes.
- Pro-actively feed market, category and customer requirements into platform innovation projects.
- Champion optimal launch of innovation platform. Monitor and review effectiveness of innovation and renovation programme to inform future plans. Ensure continued focus on and support of innovation platforms once launched.
- Work with communication team to ensure single minded communication message is created in line with the brand building communication plan, consistent with category needs.
- Management of marketing budgets within agreed targets and align with customer advertising activities.
- Other tasks assigned by line manager
- 3-4 years classic brand management experience in an FMCG environment.
- Business management and brand development experience
- Strong at creativity & sense of beauty to build aspirational communication message for brand building accross channels, especially step-up in social-first world
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