About The Team
Currently nested under the Affiliates team, the KOL Branding & Engagement team is responsible for
- acquiring KOLs and KOCs to Shopee Affiliates program
- planning KOL & KOC initiatives to increase awareness of Shopee Affiliates program and encourage organic registrations
- creating meaningful interactions with KOLs to foster brand loyalty, strengthen relationships and drive business goals
- managing KOL/KOC communication touchpoints
With Affiliates a top growth priority of Shopee, the team enjoys significant investment from the company and a fast-paced blend of both strategic and executional work. Team members are well-positioned for growth in a wide range of highly transferable skills, including but not limited to problem-solving, data analysis, strategy & planning, communication, negotiation, and operation optimization.
Job Description
- Innovation & Trendspotting
- Research trending content formats and platform updates (e.g., TikTok, Shopee Video) to inspire new ideas.
- Contribute to internal creative initiatives, including themed content series, mini-campaigns, and KOL showcases.
- Creative Campaign Execution
- Assist in end-to-end KOL/KOC campaign execution, including talent shortlisting, briefing preparation, and content coordination.
- Support the development of creative concepts tailored to campaign themes, seasonal moments, and trending formats for all workstreams (e.g., Acquisition to Social media Affiliate channel, both Online & Offline).
- Collaborate with agencies, KOLs, and internal teams to deliver campaign assets (e.g., captions, short-form videos, social posts) in line with brand guidelines.
- Content Quality & Optimization
- Monitor production timelines and review submitted content (e.g., motion, video shooting, visuals...) from KOLs/KOCs.
- Support content optimization efforts across multiple platforms (e.g., out-app & in-app channels), adapting to different KOL profiles (e.g., students, lifestyle creators, reviewers).
- Cross-Functional Support
- Provide creative input and execution support for various internal projects across different teams.
- Assist the team leader with other assigned tasks and cross-functional projects.
Requirements
- Have a background study relevant to Marketing/Business
- Prior experience in influencer marketing, creative/content production, or affiliate programs is a plus.
- Strong creative mindset and trend awareness, especially for Gen Z and short-form video platforms.
- Excellent coordination and communication skills with KOLs, agencies, and internal stakeholders.
- Ability to evaluate KOL content with both branding and performance lenses.
- Familiarity with content tracking tools (e.g. Sheets, Notion, Drive) to monitor progress and basic metrics.
- Proficiency in using basic creative tools (e.g. Canva, CapCut) is a bonus
- Understanding of content KPIs (reach, engagement, conversions...) is an advantage.
