M T CNG VIC
1. Lp k hoch ni dung (Plan Content)
- Lp k hoch content tng th, logic, bm st mc tiu, da trn phn tch d liu, insight v kt qu report trc .
- Xc nh nhm khch hng mc tiu, nghin cu insight, nghin cu tuyn ni dung v ch .
2. Trin khai v qun l ni dung (Thc thi Content)
- Phn b s lng v nh hng ni dung cho KOL v t sn xut, p ng KPI chuyn i.
- Xy dng brief, kch bn chi tit, kch bn quay v dng.
3. Bo co v nh gi hiu qu (Report Content)
- Tng hp v phn tch hiu sut cc chin dch Booking v ni dung t sn xut da trn cc ch s KPI (chi ph, CPM, CTR, CVR, doanh thu).
- a ra bo co nh gi chi tit v xut phng n ci thin cho cc chin dch tip theo.
QUYN LI
1. Lng:
- Thu nhp trung bnh: 12 - 15 triu + Ph cp(Thng KPI khng gii hn)
- Review tng lng v review cp bc 2 ln/nm;
- ng y bo him x hi; Du lch hng nm 1-2 ln, l, tt ngh theo chnh sch ca nh nc;
- Hng 12 php nm;
- Ngh l, Tt theo quy nh nh nc nhn 100% lng khi ngh - Thng l, Tt, thng inh k hng qu, thng
- Lng thng 13, thng hiu sut nm.
2. L trnh thng tin
- L trnh ln nhn vin chnh thc r rng sau 2 thng th vic;
- c training bi bn v chuyn mn theo cc Module c quyn chuyn su ca cng ty.
- c hc hi v tham gia vo cc chin dch marketing tng th ca thng hiu;
- c lm vic vi ngi ni ting; c tha sc sng to a dng ni dung;
- c o to cc k nng gip pht trin con ng s nghip ca bn thn;
- C hi thng tin trong cng vic v th hin bn thn
- Thng xuyn tham gia cc kho o to ni b n t cc Trainer dy dn kinh nghim trong ngnh gip pht trin cc k nng trong cng vic.
- Tham gia cc kha o to ngoi b nu c mc tiu pht trin v tr cp cao hn.
3. Hot ng
- Chng trnh kt ni, team building hng thng/qu;
- c quyn mua hng ni b - Tham gia chng trnh Mega Sale: u i c quyn dnh ring cho tt c nhn s lm vic ti Cng ty (p dng cho tt c v tr nhn vin);
- Tham gia vo cc hot ng cng ty hng thng, qu nhng ngy ph n Vit Nam, boys day, ngy quc t lao ng,... C qu v thng l;
- c t chc sinh nht vi qu, bnh v l x t cng ty.
YU CU CNG VIC
1. Trnh & Kinh nghim
- Tt nghip Cao ng/i hc cc ngnh Marketing, Truyn thng, Qun tr kinh doanh hoc cc lnh vc lin quan.
- Ti thiu 12 nm kinh nghim trong mng sn xut & qun l ni dung marketing (u tin ng vin lm mi trng E-commerce, Performance Marketing, KOL Booking).
- C kinh nghim lp k hoch v trin khai Content Plan theo mc tiu chuyn i, nh gi hiu qu v ti u.
- Hiu r quy trnh lm vic vi KOL/KOC v i Media, bit kim sot tin & cht lng sn phm ni dung.
2. Kin thc & K nng chuyn mn
- Thnh tho xy dng v qun l Plan Content tng th (thng/qu) theo KPI chuyn i.
- Thnh tho phn tch d liu, hiu r cc ch s o lng qung co v bn hng
- K nng nghin cu insight khch hng v i th.
- K nng gim st, iu chnh ni dung trong qu trnh sn xut, m bo t tiu chun thng hiu.
- C kh nng ln chin thut ni dung chi tit cho tng chin dch Booking v t sn xut.
- Am hiu xu hng ni dung social media, c bit trn TikTok, Facebook, sn TMT.
A IM: T SOL Building, Phc Din, Bc T Lim, H Ni
THI GIAN LM VIC
- Th 2 - Th 6 (t 08:30 n 18:00)
- Th 7: 8:30 - 16:00
- Ngh tra: 12h - 13h30
