Mc tiu: Sng to v qun l ni dung truyn thng nhm tng cng hnh nh thng hiu cng ty, h tr cc hot ng truyn thng tuyn dng, tip cn khch hng doanh nghip v chia s kin thc chuyn mn v nhn s.
Nhim V Chnh
- Sng to v qun l ni dung
- Vit v bin tp ni dung cho cc knh truyn thng: website, fanpage, LinkedIn, mail, brochure, ti liu bn hng...
- Phi hp xy dng bi vit chuyn mn v nhn s, ni dung chuyn su cho cc hi tho, webinar.
- Xy dng ni dung theo nhiu nh dng: bi vit, infographics, video scripts, ti liu o to, bn tin ni b...
- Trin khai Marketing a knh (online & offline)
- H tr trin khai cc chin dch truyn thng tng th trn nhiu nn tng: digital, s kin, PR, ti liu offline.
- Vit ni dung truyn thng cho cc hot ng s kin nh: hi tho chuyn ,hi ch vic lm, CSR, webinar, workshop...
- H tr thc hin ti liu marketing offline: t ri, standee, profile, proposal, bo co khch hng, v.v.
- H tr cc chin dch Marketing
- Phi hp vi Digital pht trin ni dung phc v qung co: Google Ads, Meta Ads, LinkedIn Ads.
- Vit ni dung cho email marketing, social posts, blog SEO, remarketing.
- Theo di hiu qu ni dung online, xut ci tin ph hp.
- Phi hp t chc cc s kin online/offline: webinar, hi tho chuyn ngnh,
- ng gp vo xy dng thng hiu
- m bo tnh nht qun v ging iu thng hiu, ngn ng truyn thng v hnh nh chuyn nghip ca cng ty.
- Tham gia xy dng b nhn din thng hiu ni dung (tone of voice, style guide...).
- H tr cc hot ng truyn thng ni b, vn ha doanh nghip
