About The Team
Shopee CRM is part of an Online marketing team who's in charge of converting new users, retaining buyers and growing their wallet share.
Job Description
CRM Tactical's responsibility is planning and executing user segmentation campaigns to drive platform growth and optimize marketing efficiency. Main scope of work:
- Plan and execute monthly CRM campaigns by coordinating with internal teams, including BI and Marketing
- Design and test various campaign scenarios using vouchers and promotions tailored to specific user segments to maximize performance
- Utilize the CRM automation platform to streamline campaign workflows and improve productivity
- Report on project scope and make proposals for improvement
- Perform other related tasks as assigned by the Reporting Manager
Requirements
- Experience in campaign execution and project management
- Experience with CRM is preferred: Familiarity with CRM framework, cohorts, and segmentation (by regions/loyalty tiers/etc).
- Data-driven and demonstrated analytical mindset
- Willingness to learn in a fast-moving environment
- Experience with creative briefing is a plus.
- Strong problem-solving & stakeholder management skills.
