Key Account Chain & Business Development Manager (Modern On-Trade Channels)

ABOUT THE ROLE

The Key Account & Business Development Manager (Modern On-Trade Channels) is responsible for leading business development and customer management across Modern On-Trade channels, including Hotels, Resorts, Restaurants, Cafés, Catering, Nightlife and other Food Service accounts.

This role drives channel expansion, customer acquisition, outlet activation and commercial execution to strengthen Vinamilk's presence and accelerate growth within the Modern On-Trade ecosystem.

JOB DESCRIPTION

1. Develop and execute business strategies to drive sustainable growth across Modern On-Trade channels, including Hotels, Resorts, Restaurant Chains, Cafés, Catering operators, Lounges and Nightlife accounts.
2. Build and maintain strong partnerships with hotel groups, restaurant operators, food service customers and key industry stakeholders.
3. Identify new business opportunities and expand distribution footprint within the assigned channel.
4. Lead commercial negotiations and manage customer contracts, partnership agreements and channel development initiatives.
5. Drive menu listing, outlet activation, product visibility and consumption occasion programs to increase brand presence and sales performance.
6. Collaborate with Trade Marketing and Marketing teams to execute promotions, product launches, sampling activities and customer engagement programs.
7. Monitor customer performance and implement action plans to achieve sales, distribution, profitability and market penetration targets.
8. Manage channel budgets and investments effectively to maximize commercial returns.
9. Lead and coach team members to ensure strong execution and delivery of business objectives

REQUIREMENTS

Education:

• Bachelor's Degree in Business Administration, Marketing, International Business, Economics or related disciplines.

Experience:

• Minimum 10 years of sales experience in Modern On-Trade, Food Service, HoReCa, Beverage or Key Account environments.
• Minimum 5 years of experience in managerial sales roles.
• Proven track record in managing Hotels, Resorts, Restaurant Chains, Cafés, Catering companies or other Food Service customers.
• Experience within multinational companies or leading FMCG/F&B organizations is preferred.

Professional Knowledge & Skills

• Strong understanding of Modern On-Trade, HoReCa and Food Service channels.
• Strong business development and channel expansion capability.
• Experience in outlet activation, customer engagement and commercial program execution.
• Excellent negotiation and relationship management skills.
• Strong analytical and planning skills.
• Effective leadership, communication and presentation skills.

WORK LOCATION: Vinamilk Tower - 10 Tan Trao, Tan My Ward, HCMC

*** Please note that only qualified profiles will receive a reply and be contacted for an interview due to the large number of applications Vinamilk receives. Thanks for your attention and application!