GIÁM ĐỐC MARCOM NGÂN HÀNG (DIRECTOR OF BUSINESS MARKETING - BANKING)

M T CNG VIC:

1.Trc tip ln k hoch v trin khai vic xc nh v lng ha cc c hi kinh doanh trong cc nhm khch hng ca cc NHCD thng quan vic nghin cu v phn tch cc nhu cu khch hngt xc nh chin lc tip th bn hng ph hp tng phn khc, tng NHCD

2. Nm bt xu hng s dng sn phm dch v ti chnh ca RB;EB;FI, lm vic cht ch vi Nghin cu th trng, phn tch d liu v cc phng gii php phn khc khch hng ca RB, EB,FI tm kim cc sng kin/ tng cho sn phm/dch v tt nht, t pht trin sn phm, nh gi tng gi sn phm, th nghim bn v xy dng chin lc ra mt cho sn phm trn th trng.

3. Ch ng phn tch cc s liu ni b v th trng, nhn din cc c hi bn cho, bn thm, xut cc hot ng qung b, chng trnh tip th ph hp nhm tng s lng sn phm mi khch hng nm gi ( product holding), tng gi tr ng gp thu thun ca mi khch hng ( customer value).

4. Xy dng chin lc MKT tng th cho cc n v kinh doanh RB,EB, Fi ph hp vi chin lc kinh doanh , thit k cc k hoch MKT, ra mt sn phm theo tng PKKH

6. Ch ng phi hp a ra cc hng dn trin khai bn cho cc sn phm, gi sn phm v dch v v cc chng trnh khuyn mi nhm h tr n v bn hng v m bo hiu qu kinh doanh tt nht (ROI) cho tng chng trnh trin khai

7. Qun l, gim st vic thc hin cc chin dch tip th v ra mt sn phm cho nhm khch hng doanh nghip trn din rng,o lng v phn tch hiu qu chin dch

8. XD k hoch tip th chm sc khch hng ph hp, Qun l tt c cc hot ng chm sc khch hng bao gm cc s kin, qu tngnhm tng mc trung thnh s dng sn phm dch v ngn hng ca khch hng trong phn khc khch hng doanh nghip

9. Kim sot & bo co chi ph thc hin cc hot ng truyn thng marketing v kt qu kinh doanh, hp tc vi phng XD K hoch Tip th chun b Bo co nh gi thc hin cho mi chin dch tip th

10. o to v pht trin nhn vin

- Qun l, phn cng cng vic, gim st, nh gi, xut khen thng k lut vi CBNV do mnh ph trch

- o to, h tr pht trin ngh nghip cho CBNV

- Tham gia tuyn dung v xy dng i ng ca n v

- Cp nht, ph bin, hng dn thc hin cc vn bn nh ch lin quan

- Phi hp Xy dng mi trng lm vic sng to chuyn nghip, hiu qu v on kt ti n v

YU CU:

1. Trnh

- Hc vn: Tt nghip i hc tr ln chuyn ngnh Kinh t/MKT hoc bo ch

- Ngoi ng: S dng tt Ting Anh: c, vit, nghe, ni thnh tho

- Tin hc: S dng thnh tho tin hc vn phng word, excel, powerpoint

2. Kinh nghim

- Kinh nghim chuyn mn: Ti thiu 7-9 nm kinh nghim lm vic trong lnh vc Marketing

- Kinh nghim qun l: Ti thiu 5 nm kinh nghim qun l trong ti thiu 3 nm kinh nghim qun l trong lnh vc Marketing

- u tin ng vin c kinh nghim Marketing trong cc lnh vc ti chnh ngn hng, tiu dng nhanh ( FMCG)

3. Kin thc

- Kin thc chung: Am hiu t chc, Am hiu v lnh vc ngn hng, Am hiu v hnh vi v nhu cu KH

- Kin thc chuyn mn:

* Hiu r sn phm dch v ca NH cho nhm khch hng theo tng phn khc KH, t xc nh phng thc v hnh thc truyn thng tip th ph hp

* Kin thc chuyn mn su v truyn thng,MKT, t truyn thng trong ni b NH ti KH bn ngoi t phng thc ti trin khai thng ip hiu qu, giu cm hng, li ko s quan tm tham gia

* C kin thc v k nng phn tch thng tin v bo co phn tch th trng nh hng k hoch truyn thng hiu qu