Game Plan Assistant Manager

Function: Marketing, E-commerce & Trade Marketing

Sub-function: Trade Marketing

Location: Ho Chi Minh

Direct reports to: Trade Marketing Associate Director

Direct Reports: Game Plan Supervisor, Game Plan Executive

Total headcount supervised: 2

Key contacts:

Internal: Trade Marketing, Marketing, Revenue Management, Sales Teams

External: Activation Agencies, Operations Partners

KEY RESPONSIBILITIES

• Consumer Engagement & Game Plan Execution
• Translate brand strategies into visually impactful, locally relevant consumer experiences across retail environments.
• Oversee creative development, manage agency briefings, and ensure brand consistency across all activation touchpoints.
• Lead project based tasks including: timelines, task ownerships, and communication flows.
• Ensure activations meet aesthetic standards, regulatory compliance, and business objectives.
• Track execution, monitor ROI, and recommend optimizations to maximize investment efficiency.
• Leverage consumer/shopper insights to develop activation ideas that grow share of handler in outlets.
• Conduct structured reviews of executed campaigns to summarize learnings, measure impact, and identify optimization opportunities for future programs.
• Program Operations
• Manage event/store selection, licensing, and agency execution.
• Supervise agency and partner performance for quality and timeliness.
• Ensure programs are delivered on budget and within deadlines.
• Project Management (Major Campaigns)

Act as PMO for key strategic campaigns such as Summer Campaign and TET Campaign: coordinate cross-functional stakeholders, organize alignment meetings, manage timelines, and ensure on-time, high-quality delivery.

REQUIREMENTS

• Education: Bachelors degree in Business, Marketing, Economics, or a related field
• Industry Experiences: At least 5 years of commercial experience in FMCG.
• Position Experiences: At least 2 years of trade marketing/brand activation
• Language: Ability to communicate clearly and concisely, both orally and in writing (Good communication skill in both Vietnamese and English)
• Computer:Skillful in computer software: Excel, Words, Powerpoint etc

Knowledge/ Skills:

• Strong ownership, problem solving, and project management skills.
• Analytical ability to track and optimize ROI.
• Proficient in stakeholder and agency management.
• Good communication in Vietnamese & English.
• Highly self-motivated and being able to motivate the team
• Other Requirements: Mobility for frequent market visit purpose during & out of working hours

ABOUT US

Anheuser-Busch InBev (Ab InBev) The World&aposs Largest Beer Company

Founded in 1366, Anheuser-Busch InBev (AB InBev) is based in Leuven (Belgium) and has branches in many countries, with a size of 150,000 employees worldwide.

Anheuser-Busch InBev currently owns more than 500 beer brands covering 150 countries. In which brands already present in Vietnam include Budweiser, Hoegaarden, Beck&aposs, Leffe, Corona, and Stella Artois.

We build a sustainable company, brew beer and build different brands to embrace a Future With More Cheers. That is the future of each of us, is to always create something new to approach every moment in life. A future where each employee working at AB InBev, each partner of AB InBev, each customer, and the community, each person constantly dreams bigger, spreading that dream to those around and creating meaningful resonance for the entire world. AB InBev believes that with those joys, beer is the best catalyst.

Besides, AB InBev has always cared about People. One of the ten principles of the company is People, the most valuable asset of the company. This is evidenced by the fact that AB InBev Vietnam has been honored in the list of 100 Best Places to Work in Vietnam from the survey results conducted in 2020 and 2021 by Anphabe.

AB InBev - Data Protection Policy

Anheuser-Busch InBev Vietnam Brewery Co., Ltd (AB InBev) hereby undertakes to use the personal data received from the candidate for the recruitment process at AB InBev. AB InBev shall not provide or disclose personal data to external organizations without prior consent from the candidate.

To Applicants

Once you continue with the application process, this indicates that you hereby give your consent to AB InBev for processing the personal data that you are providing AB InBev.

Head Office:

• 10th Floor, Agrex Tower, 58 Vo Van Tan, Ward 6, District 3, HCMC
• Phone: +84-28-62959372