Trade Program Assistant Manager

Position Title: Trade Program Assistant Manager

Function: Marketing, E-commerce & Trade Marketing

Sub-function: Trade Marketing

Report to: Trade Marketing Associate Director

Location: Ho Chi Minh

Direct Reports: Trade Program Executive

Total headcount supervised: 3

Key contacts:

Internal: Trade Marketing, Marketing, Revenue Management, Sales Team

External: Trade Program Agencies, Operations Partners

Purpose of position

This role is responsible for developing and managing channel-specific trade programs. The objective is to drive brand visibility, shopper engagement, and conversion at the point of sale, in alignment with our commercial and brand strategies.

Key Responsibilities:

Trade Program Development & Management

• Lead design and execution of channel-specific trade programs including visibility solutions, retailer incentives, and promotions.
• Standardize and continuously improve Picture of Success (PICoS) by channel/outlet type.
• Collaborate with Sales & Revenue Management to develop scalable trade toolkits aligned with brand portfolio and investment strategy.
• Define and track KPIs (e.g., share of handler, rate of sale uplift, penetration).

Performance Analysis & Optimization

• Monitor program performance, compliance, and ROI; recommend adjustments for efficiency.
• Ensure effective execution tracking and audit of trade initiatives.

Operations Oversight

• Manage trade program operations including agency coordination, store selection, and reward/payment processing.
• Ensure timely delivery of programs within budget.
• Conduct structured reviews of executed trade programs and sales packages to summarize learnings, assess ROI, and identify optimization opportunities for future execution.

Digital Transformation

• Work with T&A to digitalize both planning and tracking process related to TMKT Operations

Coordinate with relevant stakeholders to create E2E process and improve current ones

KEY REQUIREMENTS

• Education:Bachelor degree in Business, Marketing, Economics, or a related field
• Industry Experiences:At least 5 years of commercial experience in FMCG.
• Position Experiences:At least 2 years of trade marketing, channel strategy, commercial planning or sales experience, with financial/investment knowledge
• Language:Ability to communicate clearly and concisely, both orally and in writing (Good communication skill in both Vietnamese and English)
• Computer:Skillful in computer software: Excel, Words, PowerPoint etc

Knowledge/ Skills:

• Strong ownership
• Strong decision-making ability
• Analytical thinking & problem solving skills
• Demonstrated ability to lead strategic initiatives that drive measurable business results across multiple channels with operational capabilities.
• Highly self-motivated and being able to motivate the team.
• Proficient in stakeholder management
• Other requirements:Mobility for frequent market visit purpose during & out of working hours

ABOUT US

Anheuser-Busch InBev (Ab InBev) The World&aposs Largest Beer Company

Founded in 1366, Anheuser-Busch InBev (AB InBev) is based in Leuven (Belgium) and has branches in many countries, with a size of 150,000 employees worldwide.

Anheuser-Busch InBev currently owns more than 500 beer brands covering 150 countries. In which brands already present in Vietnam include Budweiser, Hoegaarden, Beck&aposs, Leffe, Corona, and Stella Artois.

We build a sustainable company, brew beer and build different brands to embrace a Future With More Cheers. That is the future of each of us, is to always create something new to approach every moment in life. A future where each employee working at AB InBev, each partner of AB InBev, each customer, and the community, each person constantly dreams bigger, spreading that dream to those around and creating meaningful resonance for the entire world. AB InBev believes that with those joys, beer is the best catalyst.

Besides, AB InBev has always cared about People. One of the ten principles of the company is People, the most valuable asset of the company. This is evidenced by the fact that AB InBev Vietnam has been honored in the list of 100 Best Places to Work in Vietnam from the survey results conducted in 2020 and 2021 by Anphabe.

AB InBev - Data Protection Policy

Anheuser-Busch InBev Vietnam Brewery Co., Ltd (AB InBev) hereby undertakes to use the personal data received from the candidate for the recruitment process at AB InBev. AB InBev shall not provide or disclose personal data to external organizations without prior consent from the candidate.