Digital Marketing Executive

Digital Marketing (70%)

• Set up, manage, and optimize multi-channel Paid Ads (Facebook, TikTok, Shopee, Google) for Parsleys brands.
• Collaborate with the Brand & Creative Team to develop content/videos tailored for Performance Ads.
• Stay updated on the latest trends and new features across digital platforms to apply in campaigns.
• Monitor and analyze campaign performance (ROAS, CTR, CAC, CVR, etc.) and propose improvements.
• Coordinate with Marketing/Commercial teams to ensure digital campaigns align with business objectives.

Data & Analytics (30%)

• Collect and standardize marketing and sales data from multiple sources (digital, e-commerce, finance).
• Build reports and dashboards (mainly on Google Sheets/Data Studio, etc.) to track campaign performance in real-time.
• Analyze customer, product, and sales channel data to generate insights for optimizing digital marketing activities.
• Support the Management team in Digital Transformation projects and AI adoption.