[English below]
M t cng vic- Ln k hoch, trin khai v ti u cc chin dch qung co mobile app trn cc knh: Meta Ads, Google App Campaigns, TikTok Ads, Apple Search Ads, v cc knh UA khc.
- Qun l ngn sch qung co, theo di v ti u CPI, CPA, ROAS, Retention t c mc tiu kinh doanh.
- Phi hp cng team creative sn xut ni dung qung co (nh, video, landing page) ph hp vi tng knh.
- Theo di, phn tch d liu campaign, lp bo co nh k v a ra xut ci thin hiu qu.
- Nghin cu th trng, xu hng qung co app, hnh vi ngi dng pht trin chin lc marketing di hn.
- Qun l, theo di v nh gi hiu sut ASO (App Store Optimization) tng organic traffic v lt ci t.
- Cng cng ty tham gia cc s kin v Digital Marketing (12 event/thng) thuyt trnh, pitching khch hng, m rng networking v c hi hp tc.
Yu cu cng vic- C kinh nghim ti thiu 1-2 nm trong mng Digital Marketing/Performance Marketing, u tin ng vin c kinh nghim chy app (gaming, fintech,).
- Thnh tho t nht mt nn tng qung co (Meta, Google UAC, TikTok, ASA), bit thm nhiu knh l li th.
- Hiu v tracking, attribution (Appsflyer, Adjust, Firebase, GA4).
- T duy phn tch s liu tt, bit cch c v ti u funnel t install registration in-app event.
- C kh nng thuyt trnh, giao tip v pitching khch hng tt.
- Ch ng, sng to, c kh nng t hc hi v cp nht xu hng UA (User Acquisition).
Quyn li- Lng: tho thun theo nng lc (fix + performance bonus).
- Mi trng tr, nng ng, lm vic vi cc d n app a ngnh (gip m rng kinh nghim).
- c training thm v ASO, Mobile Analytics, Growth Hacking, k nng pitching khch hng.
- C c hi pht trin ln v tr Senior/Lead Digital Marketing khi t thnh tch tt.
- Lm vic online 100%
Thng tin ng tuyn
ng vin quan tm vui lng gi CV + portfolio campaign (nu c) v email: [email tuyn dng] vi tiu :
[Digital Marketing Mobile Apps] H tn
English caption:Responsibilities- Plan, execute, and optimize mobile app marketing campaigns across multiple channels: Meta Ads, Google App Campaigns, TikTok Ads, Apple Search Ads, and other UA platforms.
- Manage advertising budgets and optimize CPI, CPA, ROAS, Retention to meet business objectives.
- Work with the creative team to produce ad materials (images, videos, landing pages) tailored to each platform.
- Monitor, analyze campaign data, prepare reports, and propose improvements.
- Research market trends, user behavior, and competitor activities to develop long-term marketing strategies.
- Manage and evaluate ASO (App Store Optimization) performance to boost organic installs.
- Represent the company at digital marketing events (12 events/month) to deliver presentations, pitch clients, and expand business networking opportunities.
Requirements- Minimum 12 years of experience in Digital Marketing/Performance Marketing, preferably in app campaigns (gaming, fintech,).
- Proficient in at least one major ad platform (Meta, Google UAC, TikTok, ASA); experience in multiple channels is a plus.
- Solid understanding of tracking and attribution tools (Appsflyer, Adjust, Firebase, GA4).
- Strong analytical skills with ability to optimize funnels from install registration in-app events.
- Excellent presentation, communication, and client pitching skills.
- Proactive, creative, and eager to learn and adapt to new UA (User Acquisition) trends.
- 100% Work from home
Benefits
- Salary: competitive, negotiable based on capability (fixed + performance bonus).
- Young, dynamic working environment with diverse app projects.
- Training opportunities in ASO, Mobile Analytics, Growth Hacking, pitching skills.
- Clear career path to Senior/Lead Digital Marketing.
- Full benefits: Social insurance, public holiday leave, team building activities.
ApplicationInterested candidates, please send your CV + campaign portfolio (if any) to: [recruitment email]
- Email subject: [Digital Marketing Mobile Apps] Full name
