Content Marketing

ROLE OVERVIEW:

We are looking for a Content Executive with a passion for travelling and the ability to tell compelling stories through content. You will create, develop and manage content across multiple channels, helping build a luxury travel brand with a youthful, free-spirited and emotionally engaging voice.

Workplace: 35 Ta Hien Street, Cat Lai Ward, Ho Chi Minh City.

KEY RESPONSIBILITIES:

• Create and develop brand content: Produce written content, visuals and creative concepts that showcase our services and core values while maintaining a consistent brand voice.
• Manage and optimize content across channels: write and edit content for the website, blog and social media platforms, including Facebook, LinkedIn and TikTok.
• Gather and deliver information: Collect input from internal departments and turn it into marketing content, including service descriptions, case studies and industry articles, and maintain the internal content library.
• Conduct research and recommend strategies: Monitor trends and competitors, and propose fresh ideas and content formats to increase brand awareness and engagement.
• Support campaign execution: Write copy for advertisements, landing pages, emails, brochures and catalogs, and support events and special projects.
• Work closely with the design team to develop concepts and produce cohesive, engaging visual content, including infographics, banners and simple videos.
• Perform other duties as assigned by the manager.

JOB REQUIREMENTS:

• Bachelor's degree in Marketing, Communications, Journalism, Languages, Tourism or a related field.
• Minimum 3 years of content writing experience in travel, lifestyle, luxury hospitality or related industries.
• Strong English & Vietnamese skills in both speaking & writing; Chinese proficiency is an advantage.
• Proficiency in Microsoft Office (Word, Excel and PowerPoint).
• Excellent storytelling ability, with a talent for transforming travel experiences into engaging and inspiring content.
• Firsthand travel experience and a solid understanding of luxury travel products, destinations and customer expectations.
• Creative mindset with strong awareness of content, digital and social media trends.
• Ability to work independently while collaborating effectively with cross-functional teams.
• Strong sense of ownership, attention to detail and commitment to high-quality work.
• Passion for travel, exploration and discovering new experiences.
• Proactive, open-minded and confident in proposing new ideas and content initiatives.
• Knowledge of SEO, Google Analytics and Canva is a plus.

BENEFITS:

• Competitive compensation and performance-based bonuses.
• A full benefits package, including social insurance contributions, annual leave, team-building activities and company trips.
• An international, youthful and multicultural working environment that encourages creativity and empowerment.
• A clear career development path, with opportunities to advance to senior roles such as Content Manager and Brand Manager.
• Flexible working hours: 8:00 a.m.–5:00 p.m. or 9:00 a.m.–6:00 p.m., Monday to Friday, with Saturdays and Sundays off.
• Training in operational processes to strengthen your knowledge and help you perform effectively in your role.

HOW TO APPLY:

Interested candidates should send their CV and content portfolio, including writing samples, campaign ideas or links to social media accounts they have managed, to hieu.tran@smileviet.comor contact us via Zalo at 0917 499 648