Consumer Insights Manager (Senior Level)

At Suntory PepsiCo VietNam Beverage, we are committed to creating a diverse, equitable, and inclusive workplace for all employees. We strive to provide equal opportunities for employment, development, and advancement regardless of race, color, religion, gender, gender identity or expression, sexual orientation and age. We are continuously working to cultivate an environment that is free from discrimination, harassment, and bias, and we welcome all individuals to apply for roles at Suntory PepsiCo.

This role is to lead & be responsible for Energy Drink, Juice Drink and research agenda to support business team by providing clear understanding, insight and foresight information with fact-based to identify strategic possibilities for the business across levers including innovation development and driving brand growth.

Job responsibilities

1. Manage monthly business performance monitoring and diagnosis for in-charge categories and multi-brands: provide comprehensive story (what work, does not work vs. plan) with fact-based insights to imply potential actions. Leverage all data sources including Nielsen Retail Audit, Internal data, Brand health tracking (if relevant), integrating with market visit or observation or interaction with relevant functions - trade, planning, RGM,...

2. Lead brand research agenda:

- Manage all research projects of in-charge categories and multi-brand projects (Brand health tracking, product/concept/communication test, segmentation, U&A, price study, volume forecasting, consumer portrait...) across research methodologies.

- Drive the effectiveness of research projects via working with agencies to have cost effective research approaches, maximizing the application of research findings into business actions and leveraging the expertise/qualified resources of agencies.

- Build research plan based on AOP and discussion with business team

3. Manage key strategic reports to facilitate the Tet/JBP/AOP (as key strategic business plan)

- Clarify business questions to ensure provide clear brief to research agencies

- Manage the work of respective agencies and do the integration to address defined business questions

- Provide clear I&O which imply actions forward

4. Be in-charge of ad-hoc requests, analysis preparation for BOD/visitor visit where relevant to in-charge categories

5. Drive CI initiatives (CI fundamental training, data automation, consumer immersion, new research approaches, trend updates...)

6. Other tasks assigned by Line Manager

Skills and experiences

- Bachelor graduation in Business Administration/Economics/Marketing

- At least 5-7 Years experience in Consumer Insight/Market Intelligence in FMCG

- Solid research expertise (quali&quanti, Nielsen RA, Kantar in-home consumption, Brand health tracking), logical & strategic thinking, project management & leadership skills, business-centric research approach

-Good analytical and integration skills

-Good communication/interpersonal and presentation skills

-Good influencing skills

-Passionate about consumers, customers and brands

-Insightful, curious & creative

-Growth mindset

-Team work spirit

-English proficiency

- Strong command of MS PowerPoint and Excel.

- Advanced skills like forecasting technique, Power BI,..is a plus.