Business Analyst Hanoi, Vietnam

Business Analyst Marketing Analytics & Strategy

AboutEmotiv

Emotiv is a pioneering neurotechnology company democratizing professionalgrade EEG for researchers, developers, and wellness innovators worldwide. Our wireless headsets, SDKs, and cloud analytics unlock breakthrough work in neuroscience, cognitive performance, and braincomputer interface applications.

Position Overview

We're seeking a data-driven, strategic Business Analyst to connect Emotiv's growth ambitions to quantifiable results. You'll create, manage, and optimize multichannel marketing programsturning business goals into evidencebased actions that accelerate acquisition, activation, and revenue expansion.

1.Campaign Strategy&Planning

Design and map multichannel marketing campaigns aligned toEmotiv's strategic goals and segmentspecific needs.

Define success via SMART KPIs, budget planning, and ROI forecasts.

2.Execution&Coordination

Coordinate crossfunctionallyProduct, Sales, Design, Customer Successto align on campaign deliverables.

Oversee creation and launch: landing pages, email nurture flows, paid ads, webinars, and product promotions.

3.Performance Tracking&Optimization

Own KPI dashboards (Data Studio, Amplitude) and regularly report marketing data to stakeholders (incl. Funnel performance, ads, email, SEO, social & content data).

Analyze campaign data (e.g., GA4, HubSpot, Looker Studio), identifying trends and growth areas.

Develop and maintain reporting in Google Data Studio to surface realtime performance insights for stakeholders.

Optimize ongoing initiatives through A/B testing, incremental improvements, and stakeholder insights.

4.Requirements Gathering&Stakeholder Alignment

Lead stakeholder interviews and workshops to clarify campaign scope, objectives, and success criteria.

Provide clear audience maps, campaign briefs, and documentation to ensure alignment.

5.Insights&Reporting

Build dashboards and present actionable insights to leadership, recommending next steps and resources.

6.Team&Vendor Management

Manage freelance agencies and internal junior team members: setting goals, onboarding, mentoring.

Advise on recruitment and development of analytical and marketing talent.

7.Event&Promotion Management

Lead planning and execution of global eventswebinars, trade shows, demosto support lead generation.

Partner with creative teams on collateral, messaging, and brand storytelling.

Required Qualifications

Bachelor's degree in Business, Marketing, Data Science, or related field.

5+ years in performance-focused marketing campaigns (preferably tech, SaaS, health tech).

Deep experience with marketing automation (HubSpot, Klaviyo), analytics tools (GA4, Looker), and paid media.

Proven ability in stakeholder management, requirements elicitation, and documentation.

Strong analytical, communication, and project-management skills.

Comfortable in agile, fast-evolving environments.

Preferred Qualifications

Experience in neurotech, health tech, or wellness.

Certifications: HubSpot, Google Ads, PMP, CBAP.

Hands-on with SQL, Tableau, or data visualization tools.

Global marketing experience (Europe, APAC, North America).

Why EMOTIV

Work at the intersection of neuroscience, tech, and innovation.

Join a global team of scientists, engineers, creatives, and marketers.

Flexible, remote-friendly, and career-forward environment.

Competitive compensation, growth opportunities, and cutting-edge projects.

Application Process

Send your resume to Ms.Huyen at [Confidential Information].