Brand Partnerships Manager Vietnam

About Hytech

Hytech is a leading management consulting firm headquartered in Australia and Singapore, specializing in digital transformation for fintech and financial services companies. We provide comprehensive consulting solutions, as well as middle- and back-office support, to empower our clients with streamlined operations and cutting-edge strategies.

With a global team of over 2,000 professionals, Hytech has established a strong presence worldwide, with offices in Australia, Singapore, Malaysia, Taiwan, Philippines, Thailand, Morocco, Cyprus, and more.

Role Overview

The Brand Business Development Manager will support our Client's brand partnerships, strategic collaborations, and global brand initiatives in Vietnam.

Key Responsibilities

• Develop and maintain relationships with local brand partners, including financial media, industry associations, KOLs, content platforms, event organizers, and relevant commercial organizations.
• Identify local partnership opportunities in line with global brand objectives, and develop proposals for brand partnerships, content collaborations, sponsorships, events, and financial education initiatives.
• Independently manage the full partnership development process, including partner sourcing, outreach, proposal development, commercial negotiation, contracting, and ongoing relationship management.
• Work closely with Global Brand, Marketing, Content, Social Media, Legal, Compliance, and other internal stakeholders to ensure projects are delivered on time and to a high standard.
• Monitor developments in Vietnam's financial services, fintech, and online trading sectors, providing regular market insights, partnership recommendations, and project reviews.
• Track partnership performance, including brand exposure, audience reach, engagement, and media value, and continuously optimize partnership strategies.

Candidate Requirements

• At least 5 years of experience in business development, brand partnerships, strategic partnerships, brand marketing, sponsorships, public relations, or integrated marketing.
• Experience in financial services,fintech with a solid understanding of the vietnam market and relevant regulatory environment.
• Strong familiarity with Vietnam's financial media, industry associations, KOLs, content platforms, event organizers, and business partnership ecosystem. Established local networks are highly preferred.
• Demonstrated ability to identify opportunities, develop partnership proposals, lead commercial negotiations, and manage project delivery independently.
• Excellent communication, presentation, relationship management, and negotiation skills, with the ability to work effectively across internal and external stakeholders.
• Strong commercial judgment and the ability to assess partnership opportunities based on brand alignment, audience quality, market influence, commercial value, and potential risks.
• High awareness of brand reputation, compliance risks, and local cultural considerations.
• Native or professional fluency in Vietnamese and strong professional English proficiency. Mandarin language skills are an advantage.