Big Campaign Management (Shopee)
Job Description
Job Description:
- Manage the end-to-end planning and implementation of Shopee's largest campaigns (Double Digit, Mid Month, Payday)
- Work closely with stakeholders from Marketing, Business Development, and Business Intelligence teams to ideate campaign mechanics (e.g. vouchers and deals), manage spending budget, plan in-app visibilities & out-app communications, and execute with all the working teams
- Analyze key commercial/marketing metrics to drive continual performance optimization and improve campaign efficiency
- Identify and explore new buyer-facing initiatives to grow the buyer base, commercial performance, or improve user experience of campaigns
- Post performance campaign analysis and deepdive on new initiatives
Requirements:
- Minimum of 2 years work experience experience in campaign marketing, e-commerce arm of brands, or business development would be a plus
- Detail-oriented, organized, and can independently manage own tasks
- Strong logical thinking and problem-solving skills able to analyze issues / identify opportunities and turn them into recommendations.
- Good verbal and written communication skills able to coordinate with multi-team stakeholders
- Proactive and can-do attitude able to work under pressure in a fast-paced environment
- Good command of English
More Info
Key Skills
campaign marketing
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