Account Director (Associate Director)

Brancher.X Vietnam is looking for an experienced and strategic Account Director (Associate Director) to lead client partnerships, grow account business, and drive the successful development and execution of integrated marketing campaigns.

The Account Director plays a critical role in retaining and growing client business by demonstrating a deep understanding of clients businesses and delivering solutions that are both effective and compelling.

As a key leader within the agency, you will orchestrate strategy, creativity, and execution across teams to deliver integrated communication solutions, maintain high standards of delivery, and create long-term value for both clients and the agency.

KEY RESPONSIBILITIES

• Lead integrated campaign development and execution across Social, IMC, Creative, Media, Activation, and other relevant communication services, ensuring solutions are aligned with client objectives and business needs.
• Lead account strategy and planning: Lead account planning, translating client business objectives into communication strategies, campaign ideas, and execution plans.
• Build and maintain strong client partnerships by developing a deep understanding of their businesses, anticipating their needs, and proactively recommending solutions to address their challenges.
• Orchestrate collaboration across Account, Creative, Social, Media, Production, and other relevant teams to ensure integrated solutions and delivery excellence.
• Oversee workflow, project management, and quality standards across assigned accounts, ensuring strategic and creative outputs meet expectations and projects are delivered on time and within scope.
• Drive measurement and evaluation by reviewing campaign performance, assessing results against objectives, and translating learnings into recommendations for future initiatives.
• Proactively identify growth opportunities within existing accounts, develop integrated solutions, and contribute to client retention, business expansion, and new business pitches.
• Manage account financials, including budget planning, forecasting, profitability, and resource allocation, in collaboration with relevant internal teams.
• Establish clear ownership and accountability across account teams and project stakeholders, ensuring effective decision-making and timely resolution of challenges.
• Lead, mentor, and develop the Account team, building team capabilities, strengthening client management skills, and fostering a collaborative, performance-driven working environment.
• Contribute to agency growth and collaboration by identifying opportunities to connect capabilities across teams and deliver more comprehensive solutions for clients.

JOB REQUIREMENTS

• Experience: Minimum 10 years of experience in Account Management / Client Service within an advertising, creative, media, or integrated communications agency.
• Integrated Marketing: Strong experience in leading integrated campaigns and coordinating multiple communication disciplines from strategy through execution.
• Client Leadership: Proven ability to build trusted client partnerships, manage senior stakeholders, and provide strategic counsel on business and communication challenges.
• Strategic Thinking: Able to translate client objectives into compelling communication solutions and guide teams in developing effective campaign strategies.
• Campaign Delivery: Strong project management skills, with the ability to oversee multiple accounts, manage complexity, and maintain high standards of delivery.
• Commercial Acumen: Solid understanding of account financials, budgeting, forecasting, profitability, and business growth.
• People Leadership: Proven experience in managing, mentoring, and developing teams, with the ability to build accountability and encourage cross-functional collaboration.
• Communication: Excellent presentation, negotiation, stakeholder management, and problem-solving skills.
• Mindset: Strategic, proactive, collaborative, and comfortable working in a fast-paced, results-oriented agency environment, with a strong appreciation for creative excellence and innovation.
• Language: Good command of written and spoken English.
  

ABOUT BRANCHER.X

Brancher.X is a fast-growing media agency within the Networld Asia ecosystem, bringing together strategic thinking, creativity, and media expertise to help brands connect with audiences and achieve meaningful business outcomes.

We value people who challenge conventional thinking, embrace collaboration, and turn ambitious ideas into effective solutions for our clients.