I. KEY JOB DUTIES
- Constantly track and analyze results to identify optimization opportunities to increase CTR, conversion rate, new user volume, LTV, and ROI (A/B testing, targeting, creative performance, marketing messages, etc.)
- Oversee the progress of integrating attribution analytics SDKs and take care of the dashboards to ensure marketing optimization decisions are driven by accurate and real data.
- Generate detailed spending, and performance reports and be able to translate the data into the reports into actionable insights to present to internal stakeholders.
- Collaborate effectively with multiple internal teams (creative design, marketing, product).
- Stay up to date on the latest industry trends, and emerging marketing platforms and be capable of building strong relationships with them, especially international mobile advertising networks.
II. EDUCATIONAL REQUIREMENT / SKILLS / ATTRIBUTES
KNOWLEDGE:
- At least 2 years of experience in a similar role
- Definition of metrics and their relationship in analyzing digital ad campaigns
- Advanced concepts of UA (retention rate, ARPU, ARPDAU, LTV, IPM, cohort, organic uplift, ...)
- Fundamental concepts of Marketing & Business
- Experience in creative production or marketing idea pitching
- Fundamental concepts of ASO
SKILL:
- Good at mathematics
- Fluent in English (daily interactions with international partners)
- Advanced Excel skills
- Experience setting up and optimizing campaigns on Facebook Ads & Google Ads or other ad networks.
- Experience in using marketing tools
- Experience in using project management tools & framework
- Experience in using tools to analyze data
ABILITY:
- Logic & analytical thinking
- Self-learning skill
- Manage to deliver results in the timely manner
- Creative and independent in problem-solving
ATTITUDE:
- Data-driven mindset
- Carefulness and detail-oriented
- Eager to learn and ready to apply new knowledge/skills
- Optimize and automation mindset
- Passionate in the gaming industry and digital marketing
- Highly self-motivation and self-management
III. WHY YOULL LOVE WORKING HERE
- Professional, creative working environment and talented teams, equal-opportunities & agile culture
- Great facility to work. You will have a MacBook and extra high definition screens
- Electrical standing desk for most comfortable seat
- Annual leave 12 days / sick leave 2 days / remote work 12 days
- Paternity Leave policy offers more than 10 days of Paid leave, not including days-off.
- Remaining Annual leave will be transferred to the next working year
- Premium health insurance package for you and your relatives
- Annual health check-up at premium clinic
- Interesting workout activities: gym/fitness, yoga, kick-boxing, football after work
- Annual bonus and project bonus
- Reward program for engaged activities and volunteering
- Annual company trip & quarter team bonding activities
- Happy hours and awesome parties
- Development opportunity: sponsorship for training courses
- With regular discussions, you will have a lot of opportunities to learn from experts in their fields
- International opportunity to expose and grow
- At least one abroad travels every year. We often send our elites to international conferences like GDC, WWDC, Google I/O... to update the latest technology
- Additional allowance & gifts for birthdays, giving-birth, weddings, illness, Mid-Autumn Festival, Lunar New Year, 1/1, 1/5, 1/6
- Pantry booster with food & beverages, game station & entertainment: PS4,...
IV. FURTHER INFORMATION
- Working hour: from Monday to Friday (8:30 -18:00)
- Address: Olympus Building, 40A Lam Son, Ward 2, Tan Binh district, Ho Chi Minh city (currently located in Tan Son Hoa Ward, HCMC)
