UA Specialist (Consumer Apps)

Company Description

Tevo is a fast-growing technology company specializing in mobile applications integrated with artificial intelligence (AI) to boost productivity and enhance everyday life for users worldwide. The company builds innovative products for work, education, and entertainment, enabling people to perform, learn, and relax more efficiently. Tevo focuses on scalable solutions that can serve billions of users, emphasizing user-centric design and high performance. With a vision toward 2030, Tevo aims to become a leading provider of AI apps and services and to rank among the top five mobile app and game companies originating from Southeast Asia. Joining Tevo offers opportunities to work on cutting-edge AI products in a dynamic, ambitious environment.

Role Description

The UA Performance Marketing role is a full-time, on-site position based in Hanoi. This role is responsible for planning, executing, and optimizing user acquisition campaigns across various digital channels for Tevo's mobile apps and games. Daily activities include managing performance marketing budgets, analyzing campaign data, and proposing strategies to improve key metrics such as CPI, ROAS, retention, and LTV. The role involves collaborating with product, creative, and data teams to develop compelling ad assets, refine audience targeting, and run A/B tests. The UA Performance Marketing specialist also monitors market trends, competitor activities, and platform updates to identify new growth opportunities and ensure continuous performance improvement.

Qualifications

• Candidates should possess strong Communication skills to collaborate effectively with cross-functional teams and external partners.
• Candidates should possess Market Research skills to analyze user behavior, competitive landscapes, and industry trends.
• Candidates should possess Sales and Customer Service skills to understand user needs, optimize funnels, and support growth initiatives.
• Candidates should possess Marketing Strategy skills to design, execute, and refine data-driven user acquisition and performance marketing plans.
• Experience with mobile UA platforms (e.g., Meta, Google Ads, TikTok, App Store and Play Store campaigns) and analytics tools (e.g., AppsFlyer, Adjust, Firebase) is highly beneficial.
• Strong analytical and quantitative skills, including proficiency with spreadsheets or BI tools, and the ability to interpret performance data and KPIs.
• Background in digital marketing, growth, or performance advertising for mobile apps or games is preferred.
• Bachelor's degree in Marketing, Business, Economics, or a related field, or equivalent practical experience.