Training Manager Dealer Engagement Programs

VinFast is looking for a Training Manager – Dealer Engagement Programs to design and manage structured engagement initiatives that strengthen dealer relationships, enhance service quality, and drive motivation across the dealer network. This role focuses on building long-term connection, loyalty, and performance through well-designed incentive programs, engagement campaigns, and dealer-focused activities.

• Design, implement, and manage dealer incentive and engagement programs aligned with VinFast's business and service strategies.

• Develop multi-phase and long-term program frameworks (campaign series, annual programs, recognition cycles) to maintain dealer motivation and participation.

• Create programs that connect and engage dealers across regions, fostering collaboration and shared best practices within the VinFast dealer network.

• Develop and implement training programs and cultural development at Service Shop

• Organize specialized topics and professional forums for the community of industry experts & cultural champions.

• Promote a learning culture, develop a learning community, and share knowledge within the system.

• Organize competitions, engagement activities, recognition, and award programs to encourage a learning spirit, spread culture, and improve service quality.

  
  
  

• Bachelor's degree or higher in Business Administration, Human Resources, Marketing, Communications, or related fields.

• Minimum 3–5 years of experience in:

  • Training program management or dealer network programs.

  • Designing and executing dealer incentive, engagement, or competition programs.

• Proven experience in building and managing program series rather than one-off activities.

• Hands-on experience in organizing:

  • Team-building programs

  • Dealer appreciation / recognition programs

  • Programs focused on dealer service quality improvement

  
  

• Strong program design and project management skills.

• Ability to create engaging, motivating, and scalable programs.

• Excellent communication, presentation, and stakeholder management skills.

• Strong execution mindset with attention to detail.

• Ability to work under pressure and manage multiple programs simultaneously.

• Good command of English (written and spoken).

  
  

• Experience working with dealer or distributor networks, preferably in automotive or related industries.

• Experience in large-scale or fast-growing organizations.

• Understanding of customer service excellence frameworks and dealer performance standards.