Trade Marketing Specialist - Pet Food

RESPONSIBILITY

Develop Channel Plan

Support Marketing Manager and coordinate with Sales Managers to create channel plans for General Trade, Modern Trade, and E-commerce.

Define store classification, products, pricing, promotions, and new product pipeline.

Plan & Execute Sell-Out Programs

Work with Sales Managers to implement sell-out programs, including promotions, discounts, rebates, and loyalty schemes for GT and MT.

Plan & Execute POS Visibility

Plan and execute in-store and out-of-store visibility initiatives in coordination with Sales and Brand Marketing.

Plan & Execute Shopper Marketing Initiatives

Support Marketing Manager to execute shopper marketing activities:

• Manage Brand Advisors team
• Organize store activations
• Co-branding activities and shopper promotions at GT & MT stores

Market Intelligence

Track monthly ADM performance and competitor activities (new products, pricing, sell-out, shopper marketing).

Visit points-of-sale/customers at least once a week.

REQUIREMENTS

• University degree in Marketing, Business Administration, or a related field.
• At least 4 years in a similar role within the FMCG industry in Vietnam.
• Trade marketing experience in FMCG is required.
• Shopper marketing and channel planning experience are advantages.
• Highly self-motivated and able to work with minimal supervision.
• Strong verbal and written communication skills.
• Excellent organizational and time management abilities.
• Able to work under pressure and meet tight deadlines.
• Proficient in English (speaking and writing).
• Pet ownership experience is an advantage.

About ADM

At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give customers an edge in solving the nutritional challenges of today and tomorrow. We're a global leader in human and animal nutrition and the world's premier agricultural origination and processing company. Our breadth, depth, insights, facilities and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more. From the seed of the idea to the outcome of the solution, we enrich the quality of life the world over. Learn more at www.adm.com.

Req/Job ID

103169BR