Trade Marketing & Activation Specialist (Pet food)

WE ARE HIRING | TRADE MARKETING & ACTIVATION SPECIALIST

Ho Chi Minh City, Vietnam | Nationwide Scope

Link2Link Vietnam | Full-time

ABOUT LINK2LINK VIETNAM

Link2Link Vietnam imports and distributes pet food and pet care brands nationwide, including Taste of the Wild, Diamond Naturals, Aatas Cat, Wanpy, Bronco, Nutripe, Vitakraft and SoulMate.

We are part of Link2Link Asia Pacific, with operations in Singapore, Malaysia, Vietnam and Indonesia.

We are looking for a proactive and hands-on Trade Marketing & Activation Specialist to join our Marketing team.

THE ROLE

Reporting to the Marketing Lead, you will participate in planning and take ownership of coordinating and executing trade marketing and brand activation activities across Vietnam.

Working closely with Brand Executives, Sales teams and external partners, you will ensure effective implementation of dealer programs, in-store promotions, events and merchandising activities, driving brand visibility and engagement across our distribution network.

KEY RESPONSIBILITIES

1. Trade Marketing & Activation Planning

• Participate in developing trade marketing and activation plans aligned with brand strategies and sales objectives.
• Propose dealer programs, in-store promotions, sampling activities and display contests.
• Develop execution plans, timelines and budget proposals for assigned activities.
• Coordinate with Sales teams to roll out approved programs nationwide.

2. Event & Brand Activation

• Plan and execute brand events, product launches, exhibitions and dealer conferences.
• Coordinate event suppliers, venues, booth production and other operational requirements.
• Manage event preparation, on-site execution and post-event activities.
• Ensure activities are delivered according to approved timelines, budgets and brand guidelines.

3. POSM & Merchandising

• Coordinate POSM production, inventory and distribution to dealers and retail outlets.
• Ensure proper installation, maintenance and replacement of POSM.
• Monitor brand visibility, retail display standards and merchandising compliance.
• Track POSM coverage and store-level execution across assigned markets.

4. Field & Agency Coordination

• Coordinate Market Checkers schedules, routes, store visits and reporting.
• Brief and train PG/PB staff and external agencies on product knowledge and activation requirements.
• Monitor field execution, attendance and service quality.
• Coordinate with regional Sales teams, dealers and agencies to ensure consistent implementation nationwide.
• Review field reports, photo evidence and agency invoices.

5. Budget & Performance Reporting

• Track activity spending against approved budgets and coordinate vendor payments with Finance.
• Source suppliers, collect quotations and negotiate with vendors.
• Prepare post-activity reports covering costs, attendance, participation and sales performance where applicable.
• Monitor activation results, POSM coverage and display compliance.
• Collect market feedback on competitor activities, retail pricing, product availability and stock issues, and share relevant insights with Marketing and Sales teams.

REQUIREMENTS

• Bachelor's degree in Marketing, Business Administration or a related field.
• 2–4 years of experience in Trade Marketing, Marketing Activation, Field Marketing, BTL or related functions.
• Experience in FMCG, consumer goods, retail or distribution is preferred.
• Hands-on experience in dealer promotions, in-store activation, event execution and POSM management.
• Experience coordinating agencies, PG/PB teams, merchandisers or field personnel.
• Good understanding of retail execution and distribution channels.
• Strong planning, project coordination and problem-solving skills.
• Good vendor negotiation and budget management skills.
• Proficient in Microsoft Excel or Google Sheets.
• Fluent Vietnamese and working-level English.
• Comfortable with nationwide travel and occasional weekend work for events.

WHAT WE OFFER

• Competitive salary.
• Performance-based bonus.
• 13th-month salary.
• Travel, phone and event allowances.
• Social, health and unemployment insurance in accordance with Vietnamese law.

HOW TO APPLY

Interested candidates are invited to send their CV (English or Vietnamese) to:

[Confidential Information]

Email Subject: Trade Marketing & Activation Specialist – [Your Name]

Contact: Kieu – +84 90 670 13 77

Only shortlisted candidates will be contacted.