Job Description

About the Role

We're looking for a results-driven Livestream Operations Lead to own and scale our TikTok livestream business in Vietnam. You'll be responsible for the full strategy-to-execution cycle - from content and product planning to team building - and will be accountable for driving measurable growth in one of the fastest-growing live commerce markets in Vietnam.

What You'll Do

Own end-to-end strategic planning and execution of TikTok livestream operations in Vietnam, and be accountable for core business KPIs
Develop annual and quarterly livestream operating plans, including product selection strategy, line-up logic, streaming frequency, and inventory planning
Oversee the full lifecycle of livestream room operations; lead content planning and innovation based on deep research into Vietnam's competitive landscape and user preferences, designing differentiated formats that boost interaction, retention, and growth
Drive livestream performance analysis, running regular reviews to continuously optimize workflows and content based on data
Guide the paid media team's advertising strategy, optimizing customer acquisition cost (CAC) and ROI
Build and scale KOL/KOC influencer partnerships and affiliate marketing programs to expand traffic and conversion channels
Build and lead a local Vietnam livestream operations team, establishing talent development and training programs to grow team capability

What We're Looking For

3+ years of TikTok livestream operations experience; hands-on experience in the Vietnam market strongly preferred; beauty/FMCG livestream experience is a plus
Deep understanding of TikTok's platform rules, algorithm mechanics, and livestream e-commerce ecosystem; familiarity with Southeast Asian (especially Vietnamese) user habits and consumption patterns
Strong data analysis and review skills, with the ability to turn insights into operational decisions
English as a working language; fluent Chinese is a plus
Results-oriented mindset with proven 0-to-1 project build-out experience, strong resilience under pressure, and excellent cross-functional communication skills
Interested in joining our team Apply now or reach out to learn more!